Hello, Optimal CPM

Xin chào các bạn . Tôi đang gặp vấn đề với việc CPM tăng nhanh. Tôi không biết vấn đề là gì. Rất mong nhận được lời khuyên của bạn. Cám ơn

Wellcome to the BHW

yeah bro

MR Binz said:

Xin chào các bạn . Tôi đang gặp vấn đề với việc CPM tăng nhanh. Tôi không biết vấn đề là gì. Rất mong nhận được lời khuyên của bạn. Cám ơn

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Tốt hơn nên viết bằng tiếng Anh

When you write in English, you can get advice or find a solution faster

CPMs increase rapidly due to many reasons. Check your content and target as well. Don't target too deeply, but focus more on the content. You can search on this forum. The problem of rapidly increasing CPMs has been explained a lot by experts

Rising CPMs have been extensively discussed by experts on various YouTube channels

You can see some threads on BHW.

MR Binz said:

Xin chào các bạn . Tôi đang gặp vấn đề với việc CPM tăng nhanh. Tôi không biết vấn đề là gì. Rất mong nhận được lời khuyên của bạn. Cám ơn

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It's best to write in English

You should write your topic in English

Using English to post topics, otherwise you will be banned

It would be better if you write in English

MR Binz said:

Xin chào các bạn . Tôi đang gặp vấn đề với việc CPM tăng nhanh. Tôi không biết vấn đề là gì. Rất mong nhận được lời khuyên của bạn. Cám ơn

Click to expand...

Hi)

It's better that you write in English

Cain.Sk1 said:

CPMs increase rapidly due to many reasons. Check your content and target as well. Don't target too deeply, but focus more on the content. You can search on this forum. The problem of rapidly increasing CPMs has been explained a lot by experts

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Thank you bro

hi bro

You use English to make talking easier

Hello! you should use English

Hello ! you should use English

The cost per thousand impressions (CPM) on Facebook can increase for several reasons:

Demand-Supply Dynamics: If there is a higher demand for advertising space on Facebook's platform and/or a limited supply of available ad impressions, this can lead to increased competition among advertisers. As a result, Facebook may increase CPMs to optimize revenue and manage ad inventory effectively.

Seasonal Trends: Certain times of the year, such as holidays or peak shopping seasons, tend to have higher advertising demand. During these periods, advertisers may be willing to pay more to reach their target audience, leading to an increase in CPMs.

Algorithm Changes: Facebook frequently updates its advertising algorithms and features, which can impact ad delivery and pricing. Changes in how ads are targeted, optimized, or prioritized within the auction system may influence CPM rates.

Advertiser Behavior: Changes in advertiser behavior, such as increased bidding or adjustments to ad budgets, can affect auction dynamics and CPM rates.

Ad Quality and Relevance: Facebook prioritizes ads that are relevant and engaging to users. Advertisers with higher-quality ads may experience lower CPMs due to better performance and ad relevance.

Platform Changes: Changes in Facebook's policies, features, or ad formats can impact ad performance and pricing. Advertisers may need to adjust their strategies in response to these changes, which could influence CPM rates.

Overall, fluctuations in CPM on Facebook are influenced by a combination of factors, including market dynamics, seasonal trends, algorithm updates, advertiser behavior, and platform changes. Advertisers should regularly monitor their ad performance and adjust their strategies accordingly to optimize their advertising investment.