Prince Wakanda for EVER!!!!!!
Welcome mah brudda.
Below are some of my notes that I've taken from my 10 years of learning copywriting, marketing and sales.
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Primal NEED/Desire.
8 Primal Desires in Everyone:
Survival: Live a long and healthy life
Protection: Safety, care and protection for yourself and loved ones
Freedom: Freedom from danger, fear and pain
Comfort: Comfortable living conditions
Pleasure: Enjoy food, beverages and experiences
Relationships: Sexual relations, companionship and compatibility
Success: To be superior, winning, keeping up with the Joneses
Likability: Social approval, being part of the “in” crowd
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NLP ... PRE-FRAME!!!!!!
Can you afford to ignore this 1 tip that can make you $100k in the next 90 days?
Got kids? We better change that tire too then.
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Core Emotions
Anger
Joy
Fear
Shame
Disgust
Anticipation
Surprise
Kindness
Pity
Indignation (feeling angry because something is not fair)
Envy
Love
7 Emotional Triggers: Shame, Emotional Pain, Anger/Rage, Mysticism/Conspiracy, Revenge, Feeling Insecure, Greed/Laziness.
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Punch In the Gut Storytelling.
Make a Promise With Balls!
Use a "Magic Mechnaism" To Add an Irresistible Hook To Your Offer
Get yout wife to bed VS Text your wife to bed.
Confirm The Prejudices, Irrational Beliefs And Soul Crushing Fears Your Market Already Has Around Your Big Idea Or Niche. (Confirm Their Suspicion).
NEVER SELL or Metion Your product at the start of the copy.
Make buying your shit a heroic act. I.e buy solar power so that your kids can have a cleaner future.
Use Q & A to remove objections and boost sales.
Use the 7 Deadly sins; Gluttony, Greed, Sloth, Envy, Wrath, Pride & Lust.
Use; If, Then, Why (because).
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Direct response marketing is all about making sure that your LTV is greater than your CAC. The lifetime value of a customer must be higher than the customer acquisition cost.
The most important elements to any marketing piece are this:
Headline: attention grabbing.
Who you are: show that you are human. You are real. There is only one You.
Why should I trust you: credibility, experience
Testimonials
Sexy promise: Keeps your brushes wet and ready to use in between coats.-Paint Brush Cover Boy
Drama: Before and after pics. Pics of happy clients.
Risk reversal: free 2-day shipping, 365 day money back guarantee, only pay if you're satisfied
Bait: free sample, 14-day trial of Amazon Prime, 7-day trial of Netflix, free 1 hour consultation
Deadline: creates scarcity
You don't need to have all of these elements in order to have a winning ad. It's just something to consider.
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Encourage dream, justify failure, allay fear, confirm suspicions & attack enemies!
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1) Be Like Jesus - Forget You. Help Them.
2) Make Them STOP! (Desire + Emotion in Headline)
3) Influence 'Em using Time & Scarcity
4) Take ACTION.
5) Keep It Simple Stupid.
A) Open with a question. B) Ask more questions.
C) Use short sentences. D) Use short paragraphs.
E) Less Syllables is More. F) Make Sub-Headings Large.
G) Choose Where Each Line Ends H) Read The Copy Out Loud!
I) Speak to Senses J) Use Action Language!
6) Eliciting Emotional Responses
A) Specific Outcomes B) Influence from the Start
C) Foreshadowing D) Our Desire for Action + High & lows
E) The First Trigger F) The 2nd Trigger
G) Drive it home.
7) Find your vision and build an empire!
8) Write Logically.
A) Start by asking what your prospect desires most.
B) Then ask, the who, what, when ,where, why, & how questions.
9) Psychological Rules of Persuasion
A) Reciprocity B) Commitment & Consistency
C) Social Proof D) Be Like Them (liking)
E) Authority F) Scarcity
10) Life is like... a game
11) Once upon a time ... Storytelling
A) Start fast & start in action B) Use the Right Perspective
C) Engage the Senses D) Use Appropriate Context
E) Actually Tell a Story. (cheaters guide to short story writing)
12) Find the right motivation; PAIN or Pleasure
13) The Art of Outcomes & Assumption
14) Technique Doesn't Matter - Nothing is set in stone.
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VALUE ?
PAIN ?
QUALIFY ?
CREDIBILITY ?
OBJECTIONS ?
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Name of Project?
Who is going to use your product or service?
(Gender, Age, Location, Interests, Occupation, Status)
What is their core desire?
What emotion would they get from using your product?
Copy title? (emotion + desire)
What is their dream? (Be specific)
What else do they want? (Be specific)
Explain why they've failed thus far and why its not their fault?
What do they fear? (tell them it will be alright)
What suspicion do they have? (Confirm those suspicion)
Who are their enemies? (Attack the enemy with them)
Why should they buy now instead of tomorrow? (discount, limited supply etc.)
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10 Powerful Direct Response (eban pegan)
Show me I am in the right place immedietly.
Know the emotional hot buttons, and keep pushing them.
Talk to me on a personal level. Be specific.
Design everything with flow and ease of understanding.
Leave me better off than when I arrived.
Help me feel you're trust-worthy.
Help me feel I've discovered a secret advantage.
Tell me your story.
Give me step by step instructions.
Take away my risk.
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Selecting a niche:
Male/female
Personal/Professional
Age/Life Stage
Gain/Loss
Desired outcome
Step in process
Emotional challenge or fear
Trigger event
Business Opporunties:
*Broken (painful/costly)
*Unavoidable (death, tax, aging)
*Urgency (locked out of house, broken windows, medical help)
*Under served (few market options?)
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Most import rule; behind every sale is a *person*.
2 Parts to selling. Selling to the buyer and yourself.
80/20 principle.
The wonderful paradox; you'll get more when you stop focusing on what you want and focus on what others want.
Sell with a purpose (i.e to help people) instead of just wanting to make money (goal).
Help others get the good feelings they want out of things and out of themselves.
Focus on providing value to people, and you'll feel GREAT about selling (because it will feel like you are actually helping someone).
When you have helped someone get what they want, they'd be more than happy to help you get what you want (i.e referrals).
Selling with purpose is a way of life (your philosophy), not a slogan.
Just before selling...instead of going over objections in your mind, go over a successful sale.
Going over success in your mind in 3 steps before a sales meeting; 1 put yourself in the other person's shoe i.e what problems he might have, how they might feel having to talk to another sales person etc. 2 Go over the advantages of your products and how they might help the person. 3 See the other person using your product and benefiting your product because its actually useful to them.
People hate to be sold, but love to buy.
Help people go through the 3 steps to success mentioned earlier; (help the person see their problems, help them understand how your product can help them with their problem and how amazing they'll feel after they've used your product).
Ask have/want questions and listen *intently*. i.e What do you like most about what you 'have'. What do you 'want' that you don't have?
Listen carefully and repeat it to them if you notice that there is something that they have, but would want something a little better. i.e "Sir, based on what you've said about so and so. I'd like to recommend such and such." Problem & solution tied together.
Ask good questions, find out what they want and then offer a solution.
Sell to people when it's in their best interest, otherwise pass them on to someone else that can help them. 80/20 rule.
ALWAYS, ALWAYS, ALWAYS follow up after the sale, You've got nothing to fear if you've sold with a purpose i.e you have sold them something they actually wanted, needed and was useful to them. If they are happy with the product. Ask them if they know someone else that would find the same product useful too.
If they are not happy with the product you sold them, no worries - that's a GREAT opportunity for you to fix things for them because you care and then get even MORE referrals.
2nd part of selling, is feeling good about yourself (as a sales person). Feel great about selling & yourself by providing REAL value and actually helping the other person.
To be happy: find out what 20% of your work brings 80% of your results. Focus on those 20% and create a system for the other 80% (i.e outsource it or have an automated system etc.).
We become what think about. Visualization works.
Use the principles taught in "The Secret" (rolls eyes).
Self managed selling. Catch yourself doing something right and give yourself some kudos for about 1 min. and feel good about it. 30 sec. where you think about the thing you've done well... then the last 30 sec. is spent feeling good about your self-praise.
Reprimand your behavior, but not yourself.
Get aware of things you are not happy with and then change it and praise yourself.
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Examples of angles:
Lifestyle angle:
For Vaping Connoisseurs Who Demand Quality – Order The World's Finest Vape Today.
Health/Fear of Death angle:
Breathe Easy & Enjoy Life – The heathiest alternative to smoking cigarettes.
Age/belonging angle:
Why Are So Many Millennials Are Making Huge Profits Playing Online Slots?
Lifestyle angle:
How to Live a Rich & Fulfilling Life by Winning at Online Casinos
Pain angle:
Sore Muscles? Find Out How Jacked Antler Can Help You
Lazy/Easy as 123 angle:
Stop Thinking – Act! Become Stronger & Healthier With Jacked Antler
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7 Emotional Triggers: Shame, Emotional Pain, Anger/Rage, Mysticism/Conspiracy, Revenge, Feeling Insecure, Greed/Laziness.
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8 Primal Desires in Everyone:
Survival: Live a long and healthy life
Protection: Safety, care and protection for yourself and loved ones
Freedom: Freedom from danger, fear and pain
Comfort: Comfortable living conditions
Pleasure: Enjoy food, beverages and experiences
Relationships: Sexual relations, companionship and compatibility
Success: To be superior, winning, keeping up with the Joneses
Likability: Social approval, being part of the “in” crowd
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Coming up with angles:
Lifestyle / Rewards / Freedom
Needs/Desires
Challenges / Fears / Pains / Death
Suspicions / Conspiracy Theory / Gossip
Social Acceptance / Keeping up with the Joneses
Enviroment
Sex / Love
Being able to help those you care about
Biological Needs / Drive
Arousal / Extreme
