Hi BHW ! French seo dude, I had an older (lurker) account that i made several years ago when i was still working in an agency, but I started a new job this year (inhouse seo), so new account A bit of backstory : been doing SEO for 8 years in a web agency, had lots of clients, but my bosses would only do white hat seo (and a bit of grey), I always wanted to try new things but never had the occasion. Last year I tried to do some freelance but being lazy didn't help, hopefully I managed to find this new job in January, basically a big ecommerce website and they did little seo on it so far, so there's lot of works. Our main competitor is a pure player and is taking somewhere along 70% of all the online sales in our domain. They have a big advantage in popularity, have a nice presence in social networks, and they have nice juicy links from partners/sponsorship. So big challenge for me this year, the goal is to take some market share from this website ! So far I started to build a PBN, starting small but i'll get some tools to help pretty soon (GSA, scrapebox).