What do you mean by manipulating CTR ? False clicking for raising the CTR?
For what purpose? I mean in the publisher's side might be a small plus, but I don't see it valuable for long time.
Welcome to the forum!
This ratio indicates how often people who see your ad or free product sheet click on it. The click-through rate (CTR) allows you to evaluate the performance of your keywords, ads and free product sheets.
Here I think he's using CTR to artificially boost the results on google with Rankbrain.
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