Have you used Facebook's AI targeting feature?

Petter Ly

Petter Ly

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Meta's feature has been out for a while now. Have you tried it? Does it really deliver 30% better performance than regular targeting? Personally, I find it mistargeted. Although the lead price may be cheaper, the quality is very poor. Have you encountered the same problem? Does anyone have a solution for this?
 
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Petter Ly said:
Meta's feature has been out for a while now. Have you tried it? Does it really deliver 30% better performance than regular targeting? Personally, I find it mistargeted. Although the lead price may be cheaper, the quality is very poor. Have you encountered the same problem? Does anyone have a solution for this?
Click to expand...
How to do AI targeting on Facebook can you share here?
 
It seems like the algorithm tends to favor quantity over quality, so I find targeting wrong for many segments. If you look closely, it works better for users with broad awareness or low-cost offers, but not for generating high-quality leads. This is a headache.
 
when you make new camp. you can choose Advantage+ . some new account auto on advantage+ feature
omar37 said:
How to do AI targeting on Facebook can you share here?
Click to expand...
 
I’ve tested Meta’s AI targeting in a few campaigns — results can vary a lot depending on the niche and ad creative. Sometimes it improves reach efficiency, but in other cases, manual targeting still gave me better lead quality. Worth A/B testing both approaches to see what fits your audience best.
 
Petter Ly said:
Meta's feature has been out for a while now. Have you tried it? Does it really deliver 30% better performance than regular targeting? Personally, I find it mistargeted. Although the lead price may be cheaper, the quality is very poor. Have you encountered the same problem? Does anyone have a solution for this?
Click to expand...

My experience & what many advertisers report​


  • Cheaper CPAs in the short term — often true, because the algorithm can chase lower-cost impressions anywhere.
  • Lower lead quality — also common, especially in markets where the algorithm finds “cheap clicks” from people who are less likely to convert into paying customers.
  • Mistargeting issues — leads from outside your intended geography or from people far from your ideal buyer profile.
 
Petter Ly said:
Meta's feature has been out for a while now. Have you tried it? Does it really deliver 30% better performance than regular targeting? Personally, I find it mistargeted. Although the lead price may be cheaper, the quality is very poor. Have you encountered the same problem? Does anyone have a solution for this?
Click to expand...
Is that creating an Advantage+ ad campaign?
 
Many people have problems with the AI feature of meta, although the price may be very cheap the potential quality of AI search is very thiaaps maybe it is optimized to find cheap interactive people not quality people
 
Meta's algorithm prioritizes finding more people to fill out the form, and if your first customers are not quality, later on meta will continue to target people with similar behavior.
 
In my case the results didn’t match the promise, the leads were mostly irrelevant or unqualified. Has anyone found a way to improve lead quality with this feature?
 
Leo Luna said:
It seems like the algorithm tends to favor quantity over quality, so I find targeting wrong for many segments. If you look closely, it works better for users with broad awareness or low-cost offers, but not for generating high-quality leads. This is a headache.
Click to expand...
I find that the current AI targeting is good, however I am not sure how to make it good for my campaign

Gin Mark said:
In my case the results didn’t match the promise, the leads were mostly irrelevant or unqualified. Has anyone found a way to improve lead quality with this feature?
Click to expand...
You seem to have a similar problem to me. However, for me, the AI campaign still brings results for me, but it cannot be compared to manual targeting. I know the power of AI is very great, FB has invested a lot of money in it, so it is sure to be effective, but I do not know how to apply it to my campaign to be effective
 
Yes, many people experience this: cheap but low-quality leads. The solution is narrower targeting, remarketing, form/landing page optimization.
 
I’ve tested it too, cheaper leads came in, but quality dropped a lot. One workaround is to combine that feature with stricter filters on the landing page or lead form, so only higher-intent users complete it. That way you still benefit from lower CPMs while keeping lead quality under control
 
Huni said:

My experience & what many advertisers report​


  • Cheaper CPAs in the short term — often true, because the algorithm can chase lower-cost impressions anywhere.
  • Lower lead quality — also common, especially in markets where the algorithm finds “cheap clicks” from people who are less likely to convert into paying customers.
  • Mistargeting issues — leads from outside your intended geography or from people far from your ideal buyer profile.
Click to expand...
This is not your experience, it's Chatgpt's lol
 
Performance might look better on paper (more leads, lower cost), but if quality is low, that undermines the value.
 
I tested it, the results were much worse than when I set it up myself) I don't recommend it.
 
With my 7 years of experience, you should use manual settings. AI will push you toward low-quality audiences and the wrong customer segments
 
Petter Ly said:
Meta's feature has been out for a while now. Have you tried it? Does it really deliver 30% better performance than regular targeting? Personally, I find it mistargeted. Although the lead price may be cheaper, the quality is very poor. Have you encountered the same problem? Does anyone have a solution for this?
Click to expand...
Personally, I think it's like auto/Advantage only optimizes according to what you want, which is cheap, not optimizing to help you filter out trash. Cheap but trashy leads are the right thing. The system only looks for people who easily fill out the form, not quality customers.
 
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