Your Marketing Methods should start with YOU. NOT a company NOT the market itself and NOT your future customers. Your first goal should be getting yourself ready to Market to the WORLD! 'Just Doing It' is far more than just a halfhearted attempt at some action or making it up along the way. Energy, Enthusiasm, Passion and Determination to succeed has to be present. These things can only exist once, and only once, YOU have Set Your Mind In Motion. Do you remember a film called 'Dune'? There was a very short scene in which one of the characters stated 'It is by WILL alone I set my Mind in Motion'. These words have stayed with me (Goldie), all these years and I constantly remind myself of these very words, BEFORE I attempt to carry out any sustained call to action (Marketing). Without YOUR mind set in motion to succeed, you will ultimately pay a heavy price and fail with your 'Brand'. We will cover 'Branding' in the next installment. Marketing then becomes, everything you do, everything you say, everyone you meet, every contact, every sign and every type of communication. Having a successful mindset is thinking about these things 'ALL THE TIME' Your marketing should be dedicated to the thought - 'How Am I Building Awareness Of My Brand?'. Without people being aware of your brand You Have Nothing. Nobody will know that your products or services exist! Belief in yourself and your brand will help you move forwards to the next step. That step is an Attitude; THE Attitude to Succeed. Your attitude shapes where you wish to be, what you will say and what you will do. it all begins with your mindset! A good positive attitude will help you build the enthusiasm and motivation you need to develop new skills and also to set realistic goals to acheive. It is NO good telling yourself 'I will make $10,000 in 4 weeks' if your subconcious mind does not believe it. Start out with baby steps and ramp up later as successes are acheived. Ways to develop this mindset are : * Seek the help of an expert, ask them nicely to assist you. * Expand your mind by reading and listening to as much marketing material as you can. * Always keep a journal of your goals and activity levels - both successful and not. You will learn more from your failures! Do NOT ever repeat them! * Always try and help others as you learn. Focus your attention on helping your customers and your prospects; focus on their needs; not your own. This takes you to success on the shortest route possible! Always remember these words 'What is in it for them?' (Your Clients!). If you cannot satisfy this most basic of human desires then they will look to others to fulfill those desires! You be that person, you satisfy those desires and word will go around very, very quickly. This is when you can sit back and enjoy the fruits of your marketing mindset. But wait, tomorrow is another day! You cannot be everything to all people in marketing, knowing where NOT to play is as important as knowing exactly where you wish to play. Our advice is to always play at home, with your own team! Trying to get a result on unfamiliar territory is very difficult indeed. So invite people to your stadium, not to play against you but to play with you on your team! Marketing does not consist of mini events, it is always communicating, sharing information and solving problems all in the spirit of giving. Learn to develop these skills to ensure a constant stream of happy customers and a winning team. Now, find the will to succeed and set your mind in motion! See you on the other side! 'Goldie'