Have You Noticed World Cup Traffic Affecting Campaigns?

The World Cup is now in the knockout stage.

I've noticed:
- traffic spikes around matches
- changes in user activity hours
- stronger engagement in certain GEOs

For those buying traffic right now:
Have you seen any impact on campaign performance?
Which countries are standing out?

Yeah the traffic is there but conversion rates are kinda trash during the actual matches because everyone is glued to the screen. Best to target the pre-game window or right after the final whistle. LatAm is crazy expensive right now, especially Brazil, cpms are through the roof because of the sportsbooks bidding up everything. If you arent running sports betting or streaming offers right now you are probably just burning budget... generic utility and lead gen is taking a hit.