Have you had this problem before?

Problem 1)
I have a FB campaign that is acting a little strange. The landing page has a like and comment box,Sometimes the likes and number of comments dont appear stable.Example : I might see 200+ likes,A friend of mine might see 170 likes 2 seconds later,Then it goes back up to 201 or the original number.


Problem 2)
I have a friend base of 30-40K people,I have been mass wall posting and messaging,But the numbers just dont add up when i look at the traffic for the landing pages.*Note : These accounts are spammed with wall posts and messages 3-4 days per week (Im assuming this has something to do with it)

Any help is greatly appreciated.

#1 - Probably cache related either on your end or FB. Use Ctrl+F5 to override FF's cache control. Either way that kind of variance is inconsequential; just assume your actual statistic is the higher number as they wouldn't arbitrarily inflate those numbers. Furthermore you might be getting people un-Liking, which would contribute to the fluctuation.

#2 - The numbers aren't adding up as in you're expecting more Likes for the amount of spam you're sending? Review your adcopy/landing page design.