Have Facebook changed how their ads work??

L

Londoncalling

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I thought that normally people use things such as FB Leach Chef etc to create a custom audience, but I have noticed something different when I have used my personal FB account recently on my phone..

If I have been looking up SEO then the ads displayed on my FB are SEO related. Last night I was looking at overseas outsourcing on my phone. next time I logged into Facebook the ads displayed were about a phillipines outsourcing company??

How can I set ads up that work based on what users were searching?

Thanks
 
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Facebook is using your browser cookies in order to place ads in sync to your interests which relates to your browsing history.

Not a change, more as a laser focus on audience interests as Facebook has less side and newsfeed ads.
 
Just like what idfly said, most companies are using cookies to show you related adverts.
 
I think they are using browser cookies and some history related to your activity.
 
So if i set up fb add how can I make use of peoples browser cookies in order to get targeted results?
 
Does facebook target ads based on users cookis automatically now? Or would I need to set this up?
 
Today I have actually seen a service in the Marketplace here, that are using FB ads show up on my private FB account. How can I target my fb ads to show up based on cookies from people that have searched websites in my niche?
 
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