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Has there been a new algo update?

Discussion in 'White Hat SEO' started by jhseo, Jun 20, 2017.

  1. jhseo

    jhseo Newbie

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    Heard from a friend there was one possibly released recently and it impacted his clients local sites.
     
  2. mickyfu

    mickyfu Jr. VIP Jr. VIP

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    Hopefully. I am waiting for the next update. I am just going to make up some random baseless shit fact, then watch the supertards spread my word as fact.
     
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  3. reftarashed

    reftarashed Newbie

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    Algo updates are a regular thing which many have stopped worrying about.
     
  4. darulez

    darulez Jr. VIP Jr. VIP

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    just look up some "Old 2015" posts from "copypasecitationseobloggers", mix some random moz junk in there.

    #1 for 10k volume !

    dont forget to sprinkle some "PBN" an "ads above the fold" .. always frightens the hell
     
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  5. mickyfu

    mickyfu Jr. VIP Jr. VIP

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    I was thinking of making up some "stop word" density bullshit. Google Johnny is targeting sites that overly use stop words.
     
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  6. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    The Google Johnny Update is definitely about stop word density. I was just about to post that. So according to Moz what you need is Inbound Customer Oriented Satisfaction Flux.

    I'm definitely gonna be working on Satisfaction Flux metric for my client websites. With a SF of 57 you can rank #1 for almost any kw.
     
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  7. kboxer7

    kboxer7 Senior Member

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    "Fred" was the last unconfirmed update. Google algos update 3x daily (which are mostily just minor tweaks/adjustments). Early Feb there were also two other "unconfirmed" algo updates (content quality and link spam).

    Other than those, a few other recent-ish updates to link valuations that were publically confirmed by Google (if you believe them):
    - certain guest post patterns are resulting in those links being "discounted"
    - widget / badge links are being targeted for devaluation (and perhaps a penalty)

    Our network monitors 15,000+ sites in real time with over 2 years of historical analytics data, so we have some interesting perspectives internally on how algo changes actually impact sites in the wild, and how Google allocates various weights to on and off page ranking signals...but that's a story for another day : )
     
  8. mickyfu

    mickyfu Jr. VIP Jr. VIP

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    I have actually been monitoring 400,000 websites and since Google Johnny hit. ALL websites with a stop word density of 8.6% and above have "ALL" been hit. I reduced the stop word density on several hit websites, and the results were amazing. Not only did the sites return to original rankings, a lot of the hit websites ranked better than before, by using a stop word density of below 4%.
     
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  9. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    I noticed the same thing. I just had a different figure for stop word density, just a bit higher. I noticed that anything above 8.77% stop word density was wiped off Google. So I disavowed the links which had exact stop word flux anchor match and I'm still waiting for results, but I already have a client website climbing from page 200 to page 3 after they hired me. Eagerly waiting for a white board friday explaining why this happened.

    EDIT: Maybe someone should tweet at Rusty Brick for him to have a look at this? Surely seems like a classic Hummingbird 3 year delay aftershock.
     
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  10. mickyfu

    mickyfu Jr. VIP Jr. VIP

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    I'm glad someone else has noticed that my findings are correct just by reading my post. Now hopefully the word can spread and we ca all make money.
     
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  11. issorc

    issorc Jr. VIP Jr. VIP

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    Stop word density in anchor texts is a problem too. I noticed that my rankings dropped when using partial match anchors like "find keyword here on site". I just sent a few hundred exact match links to my site and my rankings and traffic increased tenfold. I would therefore advice removing all stop words from anchor text and see your rankings come back.
     
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  12. mickyfu

    mickyfu Jr. VIP Jr. VIP

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    I think the main thing is, stop words are generally associated with spinners and crap content. The reason we are told not to use stop words within our meta titles.
     
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  13. darulez

    darulez Jr. VIP Jr. VIP

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    Thats jokes just crazy SEO guys get ;)
     
  14. darulez

    darulez Jr. VIP Jr. VIP

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    so stop word flux is not niche relevant?
     
  15. cplay

    cplay Regular Member

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    It brilliant to note that when you look at certain sites like elle.com and other major sites they will link via their footer a sitewide link to another of their sites/a site they have been paid a lot to promote and get zero penalties for themselves AND for the site they are linking to.

    Even better, is that they will use sitewide footer links to promote their new websites in a different vertical and when you look at the new sites organic keywords being ranked vs when the sitewide links started flowing in, an upward trending in sitewide footer links directly correlates with an upward trend of organic words being ranked.

    I don't know how people have seriously not realised just HOW much google relies on TRUST as a ranking factor.

    After all, their SOLE objective (including ppc) is to provide users with a trustworthy and relevant answer to their query so that user keeps on coming to google whenever they have a query that they need answered.
     
  16. patriotnews

    patriotnews Senior Member

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    Google Johnny doesn't scare me, I am afraid of Google Velaciraptor. Way way way worse then hummingbird, Panda, OR Badger! It is about having a . density above 2%. It isn't just longer articles that we need to feed the google beasts, bit longer sentences, we need to not end sentences, instead, just allow them to flow like a singular conscience thought, Google prefers that, I like ice cream, the other day I went for a bike ride, the sky looks like rain today, and now Google Velaciraptor won't eat my posts!
     
  17. curiouskt

    curiouskt Regular Member

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    #stopwordfluxanchormatch is now trending on Twitter so it must be true

    edit:
    gotta love cplay avatar in this thread, how apt.
     
  18. kboxer7

    kboxer7 Senior Member

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    Exactly.

    There was a nice write-up somewhere that showed the link wheel from those footer links on 50 or so major brands that were all owned by the same parent company. Outranking the masses, not a penalty in sight. Google trust is a significant and often downplayed aspect of SEO, and what you can and can't "get away" with in terms of your SEO strategy.

    And, like you said, from a "trust/relevancy" standpoint Google doesn't have much incentive at all to penalize those brands. They are fortune 500 companies, providing a superior web experience, top notch content, and not an ounce of malicious intent or ads to be seen.

    P.S. Even for low quality sites those widget/footer links work.....until you get a manual review, then its rinse and repeat time.
     
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  19. cplay

    cplay Regular Member

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    i aim to please.
     
  20. cplay

    cplay Regular Member

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    amen.