Hello everybody, I am doing some SEO for a local HVAC company and his site seems penalized to me. Two years ago, he was first page for everything with multiple results (good old days). Obviously, he was hit by an update. But, I have been doing SEO for him for two months now and hardly a difference. I have built lots of unique content, im blogging, etc for him. Using the same tactics I've used to achieve success for others. His backlinks are all just directories from before me. I feel like the company that used to manage his SEO used software for link building and that made those garbage links. He is now floating around pages 4-7 for his keywords and they aren't that high in competition. For example, the number one result for his main keyword is a one year old website. Any insight?