Has anyone tried a SILO like this?

So I just found this website that is absolutely killing it, site is like 6 months old and ranking for a shit ton of keywords on competitive niches.

Here's how he does his SILO:

No Menu Bar

Homepage:
- Lists his categories in homepage in a grid
- Under the category grid/list he lists the latest posts

Category Pages:
- Again, no Menu so he only links back to the homepage on each category & to the recent posts in each category.

Post Pages:
- No menu bar so he only links back to the homepage, not even category. He also has a related posts feature at the bottom linking to related posts within the category.


Is this how it should be done? It feels a bit weird not having a menu bar, I don't think it's as beneficial in terms of User Experience but it does seem to be working well for him in terms of rankings.


PS: His only good backlink seems to be a 301 redirect from an expired domain that had lots of links from news sites like times, cnn, and even government sites, ahrefs can't detect a single PBN nor can Moz

I dont think...silo is the only factor for this website to be doing do well.....

A silo structure is about to avoid useless links to rank for a main keyword and a bunch of secondary keywords, yes it seems they are doing it right, they are concentrating all their link juice into the home page and from there to their categories.

is it on wp? or a custom template / other cms?

Looks like a different plan with the silos. Will try it with one of the affiliate site and let you know.

patadeperro said:

A silo structure is about to avoid useless links to rank for a main keyword and a bunch of secondary keywords, yes it seems they are doing it right, they are concentrating all their link juice into the home page and from there to their categories.

Click to expand...

He doesn't really do it like that though.

He does:

Homepage > Category > Posts > Recent posts

thats strange, it's not possible

Backlinks must be solid too. Are category pages indexed/********? Does he use a page builder?

The biggest take away here is "no menu bar" imo. Which is making silo structure more strict and stronger therefor.

However, engines are capable of recognizing inner links and especially menu & sidebar.

I don't think activating the menu would make that much of a difference.

The key here is, he sticks to the categories/topics. Keeping the link flow highly relevant. Homepage -> Category -> Post

Although, it might be even stronger if those posts disappeared from the homepage and only category pages remained.

How are the keywords laid out? My personal opinion on the subject is that the link structure as a "silo" is not as important as the overall hierachy of content on the site (the content must be really well put together too - having those high relevancy [possibly LSI] keywords [on some or each page {this depends on how thicc your site is}] is important too). Of course there needs to be contextual & juice flow across pages, but it shouldn't be as minimalistic as a "silo" (it would be not user friendly for navigation). If you don't mind, please pm me, I'd like to take a look at it.