Hacking FB ads CPM?

Tom5876

Junior Member

Apr 23, 2018

194

11

• Mar 16, 2019

• #1

Wondering if anyone knows if there are any BH techniques that can be used to lower the CPM of my FB video ads.

like boosting engagement on the FB page and directly on the video ad itself?

I get high relevancy scores already but need to lower CPMs

 

Xumi

Newbie

Feb 15, 2020

7

1

• Apr 2, 2020

• #2

You have to create more attractive ads.
From content to images + seeding comments, call on people to interact with your ad

 

dontfarm

Banned - shit list accumulation.

Feb 6, 2019

890

331

• Apr 2, 2020

• #3

Try to make a double group of ads and it should help

 

D

docdakna

Newbie

May 4, 2018

48

10

• Apr 2, 2020

• #4

Create A/B testing, play with your ad copy and interests.

 

FireAds

Junior Member

Feb 18, 2019

104

20

• Apr 2, 2020

• #5

Try to use attractive GIF's they're getting high CTR

 

V

Vinit panchal

Registered Member

Dec 22, 2018

90

17

• Apr 2, 2020

• #6

I presume your pixel is set and if you ran your ad for enough time as of now, you will have some audience so make a LL audience out of it and then make an Engagement campaign using that audience only and you will have low CPM. I hope this helps.

 

DomBrave

BANNED

Nov 20, 2014

138

32

• Apr 3, 2020

• #7

The only way is by increasing engagement. I read a thread here not long back about using gifs to increase engagement - you might want to search for it.