H (1,2,3,4,5,6) Problem SOS need help

Hello guys,
as you read from the title the problem is that ( my friend site ) he made good back link but this site never get good ranking
what i see the problem is too much he used in the index page h tags please i need help with the next
he has 1*h1
6*h2
7*h3
4*h4
the page start with h2 tag as link
a h2 /a but it's had no text under it i mean what he done is product names in h2 and his main keywords in slider

then content start with h1

well as i know
h1 text /h1
h2 text h2
text text
what i mean we can't use H tag without content some text under it

will this h tags can effect the serp rank
how much max h tags per page
what it's wrong here, please only who have ex prince in this thanks

18 H tags! How many words on that page?

If he's repeating the keyword in every one of those, you may have identified the problem. Solution? ... Remove the keyword in the H2 and smaller tags, then see if it helps. If it doesn't help... it's something else.

As to the layout of the page, make it easy on the eyes.

827 Word
if i remove all his h tags what to add in to his product name in strong !

That's crazy! Way to many tags! 827 words is nothing. Cut that down to three. If that.

Remember h tags are first and foremost a stylising tool. It's secondary purpose is to indicate importance to the search engines.

You really need to look at it from a style perspective keeping a mindful eye on seo.

I doubt there needs to be an h2 link at the very top of the page. Is there no way the link can be included in some form if copy.

I am assuming the h1 is your title if so include your target keywords or phrases.

The h2 and h3 tags I'm assuming are both subheadings and teaser comments. Which can look good but may confuse the search engines. Could they both be styled differently. Maybe have teasers as h3 and subheadings the same as the text but make them stand out with bold, underlined etc.

Just implementing those simple steps will reduce your h tags and indicate importance.

You would now have to look at your copy and try and engineer it so that it lends itself to supporting that important keyword or phrase, whilst maintaining flow sales patter etc. Which alone can be an art form depending on what your trying to achieve.

all thanks for the replay really help - yes planing to leave only 1*h1 and 2*h2 but here next this products which where in a h2 product a h2 all was #1 ranked mean the sub page what i can use instead of h2 in this situation for not losing this keywords ranking

bump come on guys help ur friend )

I'm not really sure what you mean. Do you have more than one product on the page, each in an h2?

In which case it's not something I would personally do I'd rather have 1 product or keyword target per page.

Also your talking about h tags like they are the magic ingredient required to rank. I.e. h tag = rank. This is not true. An h tag is the font size so rather than saying h 1, 2, 3 etc, you can say size 1, 2, 3,

It just so happens that google assumes that anything important will be biggest, I.e. size 1, or h1,

Even if you had no h tags you can still rank.

ok so it's meter font size

Ok so because we know that the h tag is size of the heading, you can now size everything else using css

oh rob1977 u made my day i laugh allot, will i know how to code in html, css, php, ...etc and i am a advanced programmer,
but if u read my question carefully what the h tag effect on seo )) anyway thanks pals for answers

Sorry mate, didn't mean to be patronising, it was just the question you asked made it sound like you were a bit lost.