Guide to Google ads for mobile app installs

AussieLocalSEOGuy

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Looking for quality guide and steps per heading.

Having a hard time setting this up.
Have got integration with firebase to track installs, that seems ok but my ad is giving ambiguous error on finishing.

Not sure if I've set it correctly, seems requirements bit different for app installs campaign.

Also trying to get ads shown across display network to targeted users with interest in 'small business' . Not sure how to do that aswell.
 
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