[Guide] The Art of Super Web 2.0 Creation

Discussion in 'Black Hat SEO' started by The SEO, Jun 24, 2014.

  1. The SEO

    The SEO Jr. VIP Jr. VIP

    Dec 14, 2011
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    A web 2.0 becomes ?super? when you make it more than one page and give it the appearance of a legitimate blog. These properties will stand the test of time because they are valuable to anyone who finds them and are not just being used to host one of your links.

    How to Build a ?Super? Web 2.0

    You?re going to hate me for this tedious process, but if you?re trying to impress a client or trying to build the highest quality links back to your site, you will have no problem with the amount of work involved. Keep in mind, you won?t need to create a ton of these properties because the quality and high level of relevancy.

    Your mindset for creating these high-quality web 2.0s need to be the same as it would when creating an actual website. At this point, your no longer in tee-ball of SEO by making single-page web 2.0s. You?re graduating to the major leagues of SEO where you?re creating an unstoppable foundation for your website.

    Let?s get started.

    Step 1: Sign-Up for 5-10 Different Web 2.0 Platforms

    Blogspot.com 9
    Wordpress.com 9
    Storify.com 8
    jimdo.com 8
    weebly.com 8
    wikidot.com 7
    yolasite.com 7
    blog.fc2.com 7
    bravenet.com 7
    edublogs.org 7
    good.is 7
    wozaonline.co.za 6
    kinja.com 6
    webnode.com 6
    Rebelmouse.com 6
    * Make sure you verify your email address after creating the accounts or your property will be deleted or inactive.

    Step 2: Create the Blog(s)
    Here are some steps I routinely follow when creating a new web 2.0:

    Place your target keyword in the URL: some people freak out about doing this, but I think it?s ridiculous because it?s no different than creating an exact match domain. Sometimes to be a little more natural, I?ll name the website ?keywordexperts.wordpress.com? or ?mrtargetkeyword.blogger.com?.

    But if the exact match subdomain is available, I will generally go with that.

    Example: ?targetkeyword.jigsy.com?.

    Change the title and site description: the title should obviously be whatever you named your website and should include your target keyword. Create a unique description for each blog with the keyword naturally placed inside. I might write something like ?We are your source for target keyword?, ?Don?t look anywhere else for target keyword, because we have you covered?.

    Step 3: Create About and Contact Pages
    Creating these two pages instantly makes your blog much more legitimate. For the ?About? page, simply write a few sentences or a paragraph about this blog or about your keyword. This should be easy considering you?re an expert in your field. If you?re an agency, then you create a more general about page.

    Here is an example from a web 2.0 I created for one of my clients last month:


    Sometimes I take on a unique personality of a ?person? and my voice for the blog is in the first person, like you see above. Other times I make it seem like I?m a business by speaking in plurals such as ?We blah blah?. Mix it up to keep thing natural.

    From the About page, you should internally link back to your homepage sometimes because this is what most people do on real blogs. Now, create a ?Contact? page and write a simple sentence like ?Please contact us today if you have any more questions about primary keyword?.

    Step 4: Create the ?Welcome? Post
    Your first blog post on the web 2.0s should be a ?welcome? post. Don?t over-think this. Just write a paragraph or a couple sentences about your newly-created blog.

    Here is a simple example below:

    I recommend scheduling your welcome posts for each web 2.0 on different days when possible. Don?t post them all on the same day. The best way to remedy this if you don?t want to schedule them, is to just work work on developing one web 2.0 per day.

    Step 5: Populate the Blog With Relevant Content (Filler Content)
    At this point, you?re going to transform your web 2.0 into a super relevant resource that Google and anyone who stumbles upon it will appreciate. ?Filler? content is the relevant content you will be posting the web 2.0 other than the article, which will host the link back to your site. Deciding how much filler content you want to use is completely up to you. I will typically use anywhere between 3-8 relevant posts to avoid any consistencies.

    Some ideas for web 2.0 filler content:

    • Videos: videos are my go-to because they are the perfect filler post. Simply go to YouTube and search for videos in your industry. Embed the video in a post and write a decent title, and boom, you have a new blog post.
    • Pictures: this works in a lot of niches, but some it might not. Simply go to Google and search for images related to your industry. Get 3-5 and create a blog post about them. Write a sentence or two explaining why they are pertinent to your industry.
    • Quotes: when possible, quotes are an awesome form of filler content. Many niches won?t be able to utilize this tactic, but if yours can, then take full advantage of it. Search Google for your keyword + quotes. Copy the quote and write a super brief blog post about it.
    • Infographics: Infographics are awesome filler content when available in your particular niche.
    • Write Actual Content: if you have a lot of time on your hands or you?re only working on one website, then this is best route to take. You can either write about relevant topics or speak about them in a natural way using Dictanote a free speech recognition software. It?s clunky, but it works and can help expedite your filler content process.

    I highly recommend you schedule these posts out through the month(s). This way you will have fresh content being published on the web 2.0s, which makes them even more natural. One new post per month on your web 2.0 properties is plenty. If you schedule out posts for the next 6 months or so, Google will love your web 2.0 and you will never have to worry about it getting delete or anything like that.

    Step 6: Post or Schedule Your Seed Article
    Okay, so you have filler content posted and scheduled out, you have a nice about and contact page, and you have created a solid welcome post. Now you?re ready to post your actual article that will host your link.

    Guidelines for the web 2.0 article:

    • 400 + words minimum (more is better)
    • 100% Unique ? unless you understand how to properly spin an article, then I recommend writing a 100% unique piece of content.
    • Relevancy ? this article should be 100% relevant to your target keyword. If your target keyword is MacBook Pro, then it should be about MacBook Pro and not a general article about Mac.
    • Keyword density ? your KW density should be around 1-3% in the article and in the most important locations: title, first sentence, and last sentence.

    Gather 1-2 images for the blog post (Use Google)

    • Here?s a trick: when you save the image to your desktop, save it as your keyword. Back to the MacBook Pro example, I would save the image at ?MacBook-Pro?, so that when I upload the image to the web 2.0 it will have the keyword in the URL path. Only do this for the first image you use in the article and don?t forget to place your primary keyword in the ALT tag. If you decide to use a second image, I recommend using keyword variations for the URL path and ALT tag.

    Go out and find a relevant YouTube video for the article

    • Avoid using a video you already used on the web 2.0 for filler content

    Find one authority resource about your target keyword

    • You?re going to link out to an authority in your niche or to an article about your topic written by an authoritative website.

    Now you?re ready to put it all together. I don?t need to explain how to create a blog post, but the only thing you need to keep in mind is to never have two web 2.0s that look the same visually or in format.

    For example, if you placed two images in your first web 2.0 article, then only place one in the next web 2.0 you create. If you placed an image as the first form of media in the one web 2.0, then place a YouTube video first in the next one. You get the point. Be random and do not look systematic when you create these properties.

    Place your link first

    • After all your hard work, you deserve to place your link first. Always insert into a different spot in every web 2.0, but try to keep it near the top of the article.

    Insert authority and internal links

    • It doesn?t matter the order that you do this, just place them somewhere in the article after your primary link. I generally link back to the homepage from the article.

    Anchor Text

    • Deciding what type of anchor text to use on this web 2.0s is up to you. I generally try to create 10 of these properties so that I can delegate the anchor text appropriately. Exact match anchors 10%, brand name anchors 30%, URL variations 20%, partial match or LSI 20%, and generic 20%.
    • Remember, Google can understand the relevancy of a link without needing an exact match anchor. As long as your article is super relevant and you have followed the steps above, Google will recognize the relevancy and reward you for it without having to blast exact match anchors.

    There is one little trick I like to use when I?m not using exact match anchors. Let?s say I?m using a generic anchor like ?click here?. I would write a sentence such as ?If you?re looking for PRIMARY KEYWORD click here?. Your primary keyword doesn?t always have to be write next to the anchor, but generally, you should have very close by.

    Increase the Strength of Your Super Web 2.0s

    Okay, so you have spent a ton of time creating these super awesome properties, but as you probably know, the blog post that hosts your link will be a Page Authority (PA) of zero. Fortunately, because of the high domain authority that you?re creating these blogs on, it is super easy to increase the Page Authority for your blog post.

    Just to make sure we are clear: Domain Authority is the actual strength of the domain like WordPress.com. Page Authority is the calculation of strength for any page that is made on WordPress.com like http://myawesomewebsite.wordpress.com/ or http://myawesomewebsite.wordpress.com/my-really-cool-keyword/.

    I focus on increasing the authority of the page where I posted my article, which would look like this: http://myawesomewebsite.wordpress.com/my-really-cool-keyword/.

    Tier Two Links (Backlinks to your Backlinks)

    Building tier two links has been demonized by White Hat SEOs, but that?s only because they don?t understand that there are a million different want to build quality tier two links without having to use SEnuke or some other link building software.

    You can build: more web 2.0s, get some high PR Do-Follow blog comments, social bookmarks, and even high PR blog posts. There are unlimited possibilities. I?m not a big fan of the link blasts and I actually prefer building decent quality tier two links.

    Just remember, the more value you spread throughout the Internet, the less Google will hate you. That?s why you should stay away from garbage link building.

    • Thanks Thanks x 257
  2. davids355

    davids355 Moderator Staff Member Moderator Jr. VIP

    Apr 25, 2011
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    very nice guide. going to follow next time I am creating some properties.
  3. TheUnborn

    TheUnborn Elite Member

    Feb 21, 2013
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    SEO Consultant
    Awesome well detailed guide,thanks for the share OP,will give this soon
  4. stentt

    stentt Junior Member

    Nov 13, 2013
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    Wow very nice detailed tut. This I can use :)
  5. anonydev171

    anonydev171 Regular Member

    May 18, 2013
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    Amazing article man, thanks for the article! It has everything I need, is the gotchseo your blog?
  6. sackboy127

    sackboy127 Regular Member

    Mar 7, 2010
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    This is how you create Web 2.0s in 2014!
  7. BuildMoreLinks

    BuildMoreLinks Jr. VIP Jr. VIP Premium Member

    Jun 7, 2012
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    this guide is really very well done. I will pick up some points from here for sure.
  8. Windmm

    Windmm Jr. VIP Jr. VIP

    Jun 10, 2013
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    Nice post.
  9. Univa

    Univa Jr. VIP Jr. VIP

    Jan 15, 2013
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  10. jay yadav

    jay yadav Jr. VIP Jr. VIP

    Mar 14, 2013
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    Hmmm Good Guide..

  11. zanesta

    zanesta Regular Member

    May 21, 2014
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    This is a great guide. Thanks! :)
  12. erickishere

    erickishere Elite Member

    Nov 27, 2012
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    Great stuff! Thanks for the share
  13. NathanEG

    NathanEG Power Member

    Oct 14, 2012
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    Thanks for sharing my guide :)
    • Thanks Thanks x 27
  14. keywordspot

    keywordspot Jr. VIP Jr. VIP

    Dec 17, 2013
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    Inbound Marketer
    BHW Hill Station
  15. emperror

    emperror Newbie

    Feb 25, 2013
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    Great! thanks for your share
  16. Scritty

    Scritty Elite Member Premium Member

    May 1, 2010
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    Affiliate Marketer
    Decent guide. A couple of interesting twists in there.

  17. krishnacode360

    krishnacode360 Power Member

    May 30, 2012
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    Great article on creating web2.0's.
    Can we make link to authority sites as no follow
  18. Zombie Pop

    Zombie Pop Jr. VIP Jr. VIP

    Dec 18, 2013
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    Thanks for your perspective on this method. I do this on a regular basis. After a while you learn to make this tier one process semi automated with tools like autofill magic which will help keep you organized and auto login to the web 2's based on profile... Scrapebox for harvesting the youtube vids, and image urls, authority niche links if you are linking to other relevant pages other than your own.. etc etc

    A lot of these web 2.0's are not getting indexed by themselves anymore. I have a couple tumblr, blog.com and fc2 properties that I built more than a month ago and are still not indexed (I havent built links just waiting to see if they ever get indexed by themselves). So screw what the "white hat SEO's" say about building tiers because you have to either post them on social networks, build links until they are indexed, or use an indexing service now. I'm still building tier 2 links with GSA SER but its all high quality content that I am putting out there. None of that auto generated garbage... Unless its on tier 3 ;)
  19. umerjutt00

    umerjutt00 Jr. VIP Jr. VIP

    Oct 28, 2011
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  20. ajpis

    ajpis Regular Member

    Aug 5, 2013
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    I've be looking for a decent guide on web 2.0 link building, much appreciated:You_Rock_