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[GUIDE] Optimizing Short Titles For Organic Traffic

Discussion in 'White Hat SEO' started by ConsultJoseph, Apr 2, 2016.

  1. ConsultJoseph

    ConsultJoseph Jr. VIP Jr. VIP

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    This is a short guide based on what I have noticed what Yelp is doing recently on some of the Yelp listings which have short titles.

    BACKGROUND


    As links are being devalued (public, conventional, software-made ones) and search updates favoring more into high quality links at a very quick rate, a lot of SEO companies are forced to step up their SEO game. While buying links (or building your own PBN) are still the norm in this forum, there is still a lot to be desired when it comes to on-site optimization. And so, authority sites like Facebook, Twitter, Yelp and others are stepping up their game by tinkering with their META settings and on-site SEO in order to improve both SERPs and conversion rates.

    WHAT I HAVE NOTICED


    Recently, I noticed something subtle but could be a game changer if implemented right. When I did a search for terms like "old chicago yelp", this came up:

    yelprandomtitles.png

    (I'm a noob at attaching images here, just so you couldn't see it, it is: "Find something delicious on Yelp") This generally appears if you add in "Yelp" and sometimes happens on queries without the word "Yelp" but it still is a huge game changer. How? Take a look at how adding that phrase can make that listing rank (using domain authority alone): http://prntscr.com/an2oda

    I used the query "chicago delicious yelp". And the funny thing about that listing is it is based in KANSAS!

    THE POTENTIAL I SEE

    I would expect Yelp to roll this out by changing up words and adding this on other industries. By doing so, each listing could rank for hundreds or even thousands of other key phrases. It would be even better if they could change up the words through a targeted spintax that would probably look like this:

    {Find|Search for|Look for|Discover} something {delicious|satisfying|gratifying|affordable} in CITY


    1. They could just change up the CITY depending on the listing and it would be an instant success (given the only factor to make it rank for the city is on the text on the page itself along with the URL).
    2. You could add in more synonyms to make it less spammy given this would be implemented to virtually thousands of listings.
    3. You could even remove "Yelp" and attack more highly sought after keywords.

    HOW TO REPLICATE THIS:

    Let's say your website is www.keywords.com having 30 - 50 pages. Make this search query in Google: "inurl: www.keywords.com". It will show up all your pages and have the META titles displayed.

    What you need to do is look for inner pages and even blog posts whose titles are pretty short. For example, if you have a page which says "About The Company", there's potential there. Assuming my website is focusing on keyword planning and research, I could easily change that up and add in a few more words: "About The Company - Top Keyword Researcher". You can change "researcher" to "research company" or "research firm". Do this for the rest of the pages.

    What would essentially happen is you are opening up all your pages to other key phrases which you may not exactly be gunning for but perhaps are generating some traffic. If this small implementation can give you even just a 5% - 10% boost in overall traffic, it's a huge steal given you only need an hour or two to do this. Plus, getting more traffic arguably can help with overall rankings.
     
    Last edited: Apr 2, 2016
  2. nickcookies

    nickcookies Jr. VIP Jr. VIP

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    Good ideas. Which means I can add those long tail keywords to all my supporting posts that has short title.
     
  3. LoftPower

    LoftPower Elite Member

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    Good read you have supplied us.
     
  4. rkane2342

    rkane2342 Newbie

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    helped a lot thanks
     
  5. sandandkush

    sandandkush Power Member

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    Thanks for the insight. Great idea.