Landing page segmentation If you are an affiliate marketer, finding the traffic that will convert is your main purpose. However, there are some issues that stop most of us from it. One of the biggest problems is that traffic can be very different. This fact is one you will never be sure about because you have no idea if the ads are reaching your audience, and if the content is good for all of your prospective targets. You can use demographics and metrics of your visitors for it. That will help you to give them the exact information needed. Such approach is called landing page segmentation. How it all works? If you want some action from your visitors, the info you’re delivering them has to match with their own interests. When the landing page follows this criterion, it becomes much more effective. In turn, that influences on your conversion in a very positive way. In plain words, you’re giving your visitors the thing they want with a purpose to receive the one you want. So, it’s really important to find the “right message” that will engage individuals. Then they should be directed to the landing page, which suits their needs. How many landing pages are required? There is no limit to the amount of landers you might use. That all depends on the number of market segments you’re able to define. Each of them should have an appropriate landing page. The following example shows how it is possible to split the market into separate areas: 1. You can use visitors’ geos in order to give them the exact info they require. People in different locations often have different needs. 2. The market also can be divided into segments according to the type of browsing device the visitors use. People can open your lander on PC, smartphone or tablet, so it has to be optimized for each case. 3. Using traffic referral to define the various market areas. This method allows you to see whether your visitors are interested in something and then try to engage them in an appropriate way. 4. You might optimize landing pages for a specific search quires using keywords. As you can see, there are so many methods to split the market into segment and the amount of these segments is almost unlimited. That all depends on your ability to identify them. The better you are at identifying the trends and numbers on segments, the better chance you have of catching the visitor's attention and receive the conversions. But if you only have one landing page, or their numbers are insufficient you will miss out o lots of possible sales. Moreover, your Quality Score for PPC might suffer from it, in case you’re working with paid-traffic, of course. In the end, it’s all about your ROI. If the landing page is unable to engage visitors. This means all of your hard work and efforts are not being rewarded in traffic and conversions like it should, and it is in fact becoming a waste of time and money. How will the testing process benefit from landing page segmentation? When you split the market into different areas, you will see what the user's behavior is in each segment. According to this, you’ll be able to divide them into three groups: the one that is working good, the one that requires more optimization and the last, which is just a waste of time. It all will show you how to improve your landing pages in order to suit the visitors’ needs. In the end, landing page segmentation will make the testing process less complicated. You already know some info about the users from various traffic sources, so there will be fewer mistakes and fewer losses. All that will dramatically increase your ROI level.