John Butler
Registered Member
- Dec 16, 2017
- 59
- 22
Hello BHW community,
Using Facebook Ads is a solid way to market online, if you're curious about what happens after someone clicks on your ad, you've got to look in Google Analytics 4 to find that data. Also known as, the user's journey.
To track Facebook ads in Google Analytics 4 you just need to add UTM parameters to your Facebook ads.
UTM stands for Urchin Tracking Module and essentially it's a way of identifying a marketing campaign that sends traffic to your website.
There are 5 UTM parameters:
utm_source - the site the web traffic came from (also called the referrer site)
utm_medium - the campaign medium you're using (paid Facebook ad campaigns or cpc, for example)
utm_campaign - the campaign name
utm_term - identifies search terms
utm_content - identifies what was clicked (e.g. a text link or a banner ad)
Now you'll be able to track Facebook ads in Google Analytics. Once you login to your Google Analytics account, go to Acquisition > Campaigns > All Campaigns and search for your campaign name.
Using Facebook Ads is a solid way to market online, if you're curious about what happens after someone clicks on your ad, you've got to look in Google Analytics 4 to find that data. Also known as, the user's journey.
To track Facebook ads in Google Analytics 4 you just need to add UTM parameters to your Facebook ads.
UTM stands for Urchin Tracking Module and essentially it's a way of identifying a marketing campaign that sends traffic to your website.
There are 5 UTM parameters:
utm_source - the site the web traffic came from (also called the referrer site)
utm_medium - the campaign medium you're using (paid Facebook ad campaigns or cpc, for example)
utm_campaign - the campaign name
utm_term - identifies search terms
utm_content - identifies what was clicked (e.g. a text link or a banner ad)
Now you'll be able to track Facebook ads in Google Analytics. Once you login to your Google Analytics account, go to Acquisition > Campaigns > All Campaigns and search for your campaign name.