If you have Google analytics installed then you might be missing out on a little gem of a setting in GA! Did you know that you can track what people are searching for when they're actually on your website? (that's if you have a search function on your website) I am quite surprised on how many people do not know how valuable this setting is, or know about it! Firstly you will need to find out your websites query string so you need to go to your website and run a search, here is a couple of examples: Using BHW search query string would be this: Or most wordpress sites would be something like this: Got your query ID now? right follow below: Go to your Google analytic's account and follow these screen shots Then click follow this; And you should see this : When you have put in the URL go to your GA account and follow this screen shot Keep a track of this function, if you notice that you have an increase of searches on your website but don't have any content based on that term then get writing, it can improve your CTR and traffic in a big way!