[Guide] Facebook interest targeting 2023

John Butler

John Butler

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Hello BHW community,

I wanted to share some insights from my recent experiments with Facebook interest targeting, and I think I've stumbled upon a strategy that could be a game-changer.

After testing various approaches, it seems that targeting single interests with a broad audience range of 1-3 million or even larger has yielded the most promising results.

Screenshot of the ads manager: https://ibb.co/M2VNJgG

About me: I am a digital marketing specialist with six years of experience in managing Facebook and Google Ads.
 
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Sorry for wondering
Is 3.98% a really good result?
 
Testing broad Facebook interest targeting with single interests (1-3 million audience) has shown promising results. Continuous optimization, engaging ad creative, and audience insights are key to success. Adapt your strategy based on your niche and goals. :)
 
I'm not refuting what you said, but your screenshot is not a testament to your claim.
If you proved it works best, you need to show the results of the other targeting groups.
The fact each audience is different (additionally to being of a different size), means that it's even harder to prove that the size of the audience is what makes the difference.

You need to test it dozens of times to prove such a claim.
 
Have two months to 2024. But target good is no target. :D runing max option and Facebook ads optimize automatic
 
John Butler said:
Hello BHW community,

I wanted to share some insights from my recent experiments with Facebook interest targeting, and I think I've stumbled upon a strategy that could be a game-changer.

After testing various approaches, it seems that targeting single interests with a broad audience range of 1-3 million or even larger has yielded the most promising results.

Screenshot of the ads manager: https://ibb.co/M2VNJgG

About me: I am a digital marketing specialist with six years of experience in managing Facebook and Google Ads.
Click to expand...
So you mean the targeting will works good more than broads?
 
That helps you reach customers quickly. I think a lot of advertisers know this but they don't do it. If you have a clear target, the cost on the result will be extremely high and it is imperative that your profit must be large, otherwise, let the target be wider and gradually optimize.
 
John Butler said:
Hello BHW community,

I wanted to share some insights from my recent experiments with Facebook interest targeting, and I think I've stumbled upon a strategy that could be a game-changer.

After testing various approaches, it seems that targeting single interests with a broad audience range of 1-3 million or even larger has yielded the most promising results.

Screenshot of the ads manager: https://ibb.co/M2VNJgG

About me: I am a digital marketing specialist with six years of experience in managing Facebook and Google Ads.
Click to expand...
so where's the guide....
 
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