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Guaranteed $1,000 per month from SEO clients

Discussion in 'Making Money' started by torched, Mar 15, 2010.

  1. torched

    torched Junior Member

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    I don't think many people here do offline SEO work but I thought I would share this with you guys anyway. I've been using this method for about a few months now and it works like a charm every time, sometimes I'll have more difficulty with one client's site and as always you have to deal with the unpredictable google factors but overall my success rate is in the 90% area.

    I think what gives me the most amount of success is that I don't go on a "recruiting spree" and try to take people who have 0 rankings and put them on the first page because that takes a lot of time and effort. Instead I market my services exclusively to people who are already ranking for longtail keywords such as "downtown Atlanta dentist" and help them rank for broader keywords or people who are on the 3rd or 4th page for their main keyword such as "Atlanta dentist" and help them move up in the rankings.

    The reason you want to go after those types of clients is because as many of you have experienced it's very easy to move up from position #15 to #10 then it is to move from position #500 to position #50. Think about, they're already ranking but are under-optimized for SEO. A lot of times you'll find that by simply adding some h1 tags and a little internal linking you can bump them up a few spots within a week and then with some social bookmarking or a linkwheel you can bump them up an entire page.

    If you were to take on a new client you would have to deal with the fact that the domain is probably new (sandboxed), it has very low or no backlinks, and no trustrank and you would need to spend a lot of time in effort to get them ranking.

    So how do you find such clients? Easily, thanks to google. I'll stick with the Atlanta dentist sample. The first thing we do is go to google and search for "atlanta dentist"

    http://www.google.com/search?q=atlanta+dentist

    What we will want to do is go to the 2nd, 3rd, and 4th pages and look for people who are already ranking for this term, but with a little bit of optimization could rank higher. For this example I'm going to choose the #12 website which is northatlantasmiles.com

    Now if we check their backlinks we can see that they only have 39 (excluding internal links)

    http://siteexplorer.search.yahoo.com/search?p=http://www.northatlantasmiles.com/&bwm=i&bwmo=d&bwmf=u

    And most of these links aren't even very good, but if you look at the actual page you'll notice something else: no h1 tags! That alone could probably get him into the #9 or #10 spot on the first page. Throw in some social bookmarking and a quality linkwheel and it's almost guaranteed that you could get that site on the 1st page within a month!

    Ok, so now that you have found a good website to target it's time for the next step, making the offer! This is where you're going to set yourself apart from every other "offline consultant" or seo expert because you WILL NOT charge them up front. You will have them agree to pay you only IF you get their website on the 1st page of google.

    Now normally this would be a bad idea because google is so unpredictable but remember that they are already ranking for this keyword, all you're going to do is improve their rank by adding an h1 tag and doing some very light link building via social bookmarking and linkwheels. The h1 tags will take you maybe 2 minutes and the backlinks can be outsourced here on BHW for less than $30 so you're not risking very much time or money.

    I only use 2 methods to contact them: By phone or by email, if you don't get a response from either one of those then chances are you won't get a response from mailing a post card either so I never bothered with it but it can't hurt your chances. Now when you're dealing with local businesses or pracices like northatlantasmiles.com it's usually very easy to contact the owner directly. Either search around their website for their contact email or simply do a whois search on the domain and start firing off those emails/phone calls.

    On average I'll get 1 client for every 15 calls/emails sent so if you don't get one on your first few tries don't get discouraged. Remember that you're main selling point is that you're not going to take any money or payment UNTIL they reach the first page of google.

    And I already know your biggest concern:

    How can I be sure that they will pay me once thier website is on the 1st page?

    Very easily, you're going to do what almost every major SEO company does, you're going to build all the backlinks to a website that YOU own and control and then simply do a 301 redirect to their domain so that they get all the link juice. If they don't pay you or pay you late you can simply remove the 301 redirect, their rankings will drop, and before you know it you'll have them calling you and begging you to "fix" their SEO :D

    And if they don't, you already have a proven 301 redirect that you can instantly apply to their competitors and having them ranking in no time.

    For the 301 redirects you can use any domain you'd like, I use an old domain that I was going to make into a forex blog but never got around to building. Simply create a new folder such as yourdomain.com/atlanta-dentist/, modify your .htaccess to do a 301 redirect to the domain you're trying to optimize and then build all your links towards that folder.

    For those of you who are new to SEO, a 301 redirect tells google that you have moved that page to another domain and that from now on they should give all seo benefits (in thise case the links) to the new domain which in this case would be your client.

    If you need further explanation about 301 redirects you can read it here:

    http://www.seobuzzbox.com/understanding-the-301-redirect/

    Now as for pricing, for clients that are dentists, lawyers, doctors, accountants, jewelry stores etc $1,000 per month is a fair price to be on the 1st page of google. Many are willing to pay that price but if you're targeting other businesses with lower profit margins such as a candle shop or wedding photographer then you'll need to lower your prices.

    If you guys have any questions or need any help with this just let me know and I'll be glad to help :)
     
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  2. BusinessMachine

    BusinessMachine Junior Member

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    Nice share...

    But just so I'm clear..
    You're charging each client $1000/mo recurring?

    How many clients have you successfully signed up for this service?

    Do you use a contract?

    PS your prospective client already has a PR1 so you should be good to go...

    Thanks in advance.
    BM
     
    Last edited: Mar 15, 2010
  3. blackhat+er

    blackhat+er Regular Member

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    A 301 works well, I will mostly switch hosting to me and that way I have full control of the site. You must remember that you have to decide how serious you want to take your business. Everyone wants the NOW money but do not want to work for it.

    So to add onto the great post by OP. Things you will want in no specific order:
    1. webceo software( I could not function without it)
    2. legal S corp in your state or at least LLC (understand once you start making more money like anything over 150k S Corp is a better option)
    *advise tax expert on that though
    3. Outsource staff to create link wheels, articles and profile backlinks to create quick results to your clients.

    There is much more but I only have a few minutes here. So you have to understand that if you are providing true value and can prove it do not worry about the price be confident in yourself and your skillsets. Do not be shy on what you charge. I normally start out with 1k per month for a 2 month trial then I lock them into a contract where it switches to hourly. They do not care because they are on the first page now and getting more clients.

    Hope this helps do not over think it just start doing and the rest will fall into place.
     
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  4. theconfidenceman

    theconfidenceman Regular Member

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    solid and workable model. thanks.

    are you seriously able to get 1k per month? and is that for only 1 keyword?
    thats fantastic. care to share a copy of the contract or give an idea of the particulars..
     
  5. torched

    torched Junior Member

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    Right now I have 5 clients, I'm hoping to get my 6th by the end of the week. I don't use contracts, at least not yet but I am planning on implementing it. The 301 redirect is pretty much enough to make sure clients pay. I had one try to not pay me saying he "wanted to go in another direction" after I moved him from #34 to #9. I removed the 301 redirect and the next day he calls me and says he changed his mind and is ready for my services again :D

    And about PR, yes, if their site already has pagerank its much easier. I just didn't mention that because it always opens up a debate between people who say pr matters and those who say it doesn't.

    Good tips, +rep ;)

    Not every client pays $1k per week, the minimum is $400 but thats for a local coffee shop so for them $1k isn't worth it but $400 is. As I said in the original post you need to ake into account how much money rankings are worth in that niche and charge accordingly.
     
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  6. corvettespeeder

    corvettespeeder Regular Member

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    Great advice. I am in the offline niche and have considered doing something similar to this, but it is tough. I mean getting them to agree to the monthly fees is tough as well.
     
  7. hiraa

    hiraa Registered Member

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    do you show them any website of yours while pitching? and do you pretend (or actually) to be a business?
     
  8. torched

    torched Junior Member

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    As long as you can show them results most businesses are definitely willing to pay.

    If they ask I'll show them rankings of other clients and no I don't come across as a "SEO company" because 99% of offline businesses have dealt with these "companies" that are full of idiots who don't know a thing about SEO. All they know is how to read a sales script and promise potential clients the #1 ranking for "mortgage" for $99.

    I always identify myself as an SEO consultant which usually implies that you are a 1 person operation with low overhead and are easy to get in touch with. :D
     
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  9. blackboxer

    blackboxer Jr. VIP Jr. VIP Premium Member

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    this is good GREAT, and just goes to prove that online + offline are perfect in turning a quick buck.

    making money out of something people NEED but have NO IDEA how to do it, is instant easy cash.

    great share mate!
     
  10. vette09

    vette09 Junior Member

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    I think you just saved me! I was looking to expand my services and with a couple tweaks, this looks to be a great solution! Thanks.
     
  11. vette09

    vette09 Junior Member

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    BTW - another suggestion is when you're looking at their site to see on page optimization, take a look at their META tags. Many are crammed full of the keywords they want to rank for so you could see which would be easiest to rank for and go for that one first and then maybe set it up that you get a bonus for each additional?
     
  12. superblackwizard

    superblackwizard Newbie

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    how about face-to-face walk ins? i guess it's more time risky, but it might give a more serious presentation to the sale of seo serivces
     
  13. superblackwizard

    superblackwizard Newbie

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    what google local search volume is enough for them to receiving actual customers from first page placements??

    ex. my city + dentist = 2000.
    my major city + dentist = 30,000.
    so which would you go after?
    low hanging fruit of a medium sized city or high volume major city????
     
  14. Toby

    Toby Regular Member

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    How about building a site on "downtown Atlanta dentists" and getting it to G's first page.

    Then do a redirect to their site after they pay.

    There's another gent who does something similar and places 3 businesses on the top page and charges $300 a month each.
     
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  15. fibonacci81

    fibonacci81 Registered Member

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    General Question: Has anyone experienced varying results on G depending on the user's browser? Also, I have experienced different results (difference of mid-first and near end of second page) depending on the city I am searching from, even when city is neighboring eachother. Any thoughts?
     
  16. saladino2004

    saladino2004 Junior Member

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    thanks torched ,this idea is a goldmine for me
     
  17. zenerchi

    zenerchi Regular Member

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    how long does it take you on average to change rankings from when you start the project till you hit 1st

    thanks
     
  18. robmiller99

    robmiller99 Regular Member

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    Wow this just got my excited. Will keep my eyes on the posts before jumping in though.
     
  19. zenerchi

    zenerchi Regular Member

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    lol you seem like those guys that sticks his fingers up his ass then gets infront of a computer and tries to theorize why something doesnt work. You can spin this lots and lots of ways and you have no idea how ignorant 99% of the population is when it comes to internet marketing. My dad didnt know what google adwords was till i told him and he`s running his consulting company with no problems.

    Also you know how many fucking cities and catorgories there are that this can be applied too. I doubt the op has enough time nor intereste in competiing with someone looking to rank 1st for car detailing in chilliwack canada

    Your an idiot like 90% of the other people on this forum
     
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  20. vette09

    vette09 Junior Member

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    If no one shared anything that worked this board would not exist. It's a great idea that 99% of people who try it will fail at because it will actually take some effort and thinking outside the box before you get any results.

    Personally, I've already set up a new website for this service and sent initial contact emails to a dozen different companies.

    Finally, adwords is most definitely not always cheaper than $1k/month is many niches particularly if you don't know how to set up a good campaign.