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Grouping Keywords Help

Discussion in 'Adwords' started by gaz256, Dec 9, 2009.

  1. gaz256

    gaz256 Registered Member

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    how on earth do you group keywords?

    say you have a list of 1000 keywords and need to group them so that your ads are targeted. it will literally take days and days.

    how does everyone else do it? any tools? the only tools i can find are absolutely useless.

    any help is greatly appreciated
     
  2. yoaussie2

    yoaussie2 Registered Member

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    sometimes you just have to muck in and do the work. You can also try http://www.google.com/sktool/ and punch in a competitors site. The tool should bring back categorized keywords. You can then use these categories as ad groups
     
  3. JohnKarr

    JohnKarr Junior Member

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    It might help to throw them into alphabetical order, and go from there. otherwise, your just going to have to do it manually.
     
  4. ddawg0169

    ddawg0169 Newbie

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    Marty, you're just not thinking fourth dimensionally! How many head terms can you possibly have? Definitely not 1000. How many adjectives do you have? Not a 1000. How many prepositions? You get the point. What I'm suggesting is a simple script to combine words from column A with those from column B, C, etc. So you do something like:

    A+B
    A+C
    B+C
    A+B+C

    Depending on your match type you can choose to do combinations like above (ie. just A+B) or permutations (ie. A+B and B+A) . Then if you want to group these keywords into adgroups, you write some additional logic that says something like "if contains this word, stick here."
     
  5. showbizvet

    showbizvet Power Member

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    try adwords editor, I haven't used it recently, but it used to do groups fast and easy. Still took a little work to fine tune... but still easy.
     
  6. gaz256

    gaz256 Registered Member

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    tried it. pain in the arse to use. also it ends up completely ignoring half of your keywords if it doesnt think they fit into a specific group. so you start off with a list of a 1000 keywords, then end up with a number of finely tuned adgroups totaling 200 keywords. all the other 800 have gone missing because they dont fit into the groups well enough. also it mixes up keywords. some keywords are in the wrong group so you have to sort it all out manually.

    frustrating because ive spent the last 3 days trying to sort my list out with adwords editor only to find that the majority of my keywords are now gone.

    its insanely time consuming any way you do it. from my understanding the genreal consensus is to just open up excel and move all the keywords about.

    what i dont understand is that ive run ppc campaigns before, albeit a long time ago but i dont remember having this much hassle. my keyword lists musnt of been that big i dunno.
     
  7. Michael Mbamalu

    Michael Mbamalu Newbie

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    I know this is a late reply but I just found this thread while searching for something else. You might want to try wordstream's free keyword grouping tool. I've had a fair amount of success with it, depending on the base keywords.
    It worked so well for me I signed up for their full service.