I wanted to start up a discussion on which you prefer (or which you use for what reasons) with regards to groups or fan pages, particularly with Facebook's recent crackdown on fan pages. This is how I see it: Groups Are able to send private messages to all members (but could be considered SPAM). Status updates do not show up on people's news feeds. Fan Pages Cannot send private messages to members. Status updates can be shown on member's news feeds if enough people comment/like it. People are more likely to join a fan page than a group and higher potential to go viral? I currently have approximately 1000 friends spanned over 10 accounts, all targeted towards a particular niche. If you were all in my position, would you invite them to a group and SPAM them with a message, or create a fan page (or several?).