TBH paying a monthly subscription is expensive for one person.
yep! Some of us simply can't afford paying for the 2 most important things in SEO: backlinks and content. That's why I, too, used group buys to get access to AI writers last year. Nothing wrong with it IMO
In my opinion, I think it means buying it cheaply where people share the cost. Is there any plug?
your opinion is correct
The plug is that the tools offered by group buy services have limits. For example, take rytr.me (the AI writer that I used last year): if you buy the subscription normally you pay $39 / month for "unlimited" words (I put unlimited in quotes because it's not really unlimited, if you're an agency hoping to abuse the hell out of the tool by pumping millions of words per day then you'll definitely get limited by the owners of the software, but for casual writers you do have access to a lot of words per day for $39 / month). So, that's the normal subscription. But with group buy subscription the group buy owner will impose a 5,000 words per day limit to each user because the nature of group buy is quantity, so if the group buy provider has 100 subscribers, all of them using Rytr for unlimited words per day then that would put his Rytr account in jeopardy by the Rytr owners because the group buy provider would behave just like an agency in this case (because his 100 subscribers would all use the tool to pump content like crazy, which consumes a lot of resources for the Rytr system)....
So, that's the plug. But even so, group buy are great for beginners when you just want to do some keyword research (tools like Ahrefs, Semrush, etc are also included in group buy services), so you do have access to all of the tools you need to succeed as a starting SEO.
Another thing with group buys is that, since everyone shares the same account, you can all see each other's sites and keywords most of the time, which is definitely not good because you can steal your own ideas and keywords, thus increasing the competition in the SERPs for each other if multiple people decide to go for the same niche + keywords. And also it's bad if you add Adsense sites into the tools of group buys because Adsense systems are very strict with the traffic sources, and if other members of the group buy provider that you're part of see your Adsense site and decide to click on your ads just to fuck you up (don't underestimate the power of evil), or even if they genuinely click on those ads out of curiosity / interest, with repeated clicks google can detect the IP(s) and can ban you from Adsense. That's why I don't recommend you input your Adsense sites into any group buy tool that does niche / keyword research.
Last but not least, many group buy providers are scammy, or they simply don't offer support, so expect bad things to happen to your sites / money / content / research at all times. It doesn't mean that it WILL happen (I've used group buys for 4 months straight without any issue), but I could have had me kicked out of the system at any time for no reason and without being refunded, and I would have been fine with it because I knew what I got myself into. So, expect all sorts of scammy / shady tricks to be pulled on you with most group buy providers
Last year, I used DigitaVision.com and only because they've been the only ones who offered support, but I'm not sure that they're still good anymore because I've heard someone a few months ago that their service is too slow, the limits on the tools are too high, I think they've also increased the costs, and so on. Basically, they've gone downhill, which I'm not surprised because when you offer such a service that look like a delicious cake to 3rd world countries everyone and their dog gets in and this dilutes the quality of the service for everyone involved.
Or can anyone point me in the right direction?
what do you mean? Just google "group buy service" or "group buy provider", or simply "group buy" and you'll find tons of them. And jump in whichever you want, they're all the same and there is a 99% chance that they'll scam you anyway
