Hey, just a quick note to introduce myself. I'm Dave Williams, Jedi Web Marketer. I'm stoked to be on board. I’m an expert in conversion funnel optimization, social media marketing, layered interest targeting, extending ad-reach, low-cost lead capture, multi-variate testing and automating campaign optimization. I care about the evolution and application of new technologies to the fields of marketing, advertising, publicity, public relations, open markets, global talent, scale-able solutions, elegant conversions, consumer driven campaign scaling and I am a giant evangelical proponent of open source stacks. Further, I am a production monster: I’m a deeply experienced Digital Polymath. Project Manager, Producer, Developer and advanced Marketer/Advertiser with a Fortune 100 publishing background, tier-one ad agency experience with Fortune 100 clients. I’ve also taken repeated turns in start-up environments, some good and some bad. Each has been an education in and of itself.