market88
Registered Member
- Apr 20, 2019
- 62
- 79
Hi BHW,
This book might come as a surprise for social media considering it was written specifically for Direct Mail Copywriters (and before social media even existed). But something about this book got me going on Twitter. Maybe it was the style, maybe it was the conversational tone, or maybe I just wanted to practice writing skills, and used Twitter as my platform (instead of writing on Paper).
The book is titled "The Boron Letters" and is written by a very successful copywriter. Twitter was probably my worst platform as I didn't know how to effectively use it. I am not claiming that the book made me a "more knowledgeable" about Twitter.
What I am saying, is that something about the book got me moving, and motivated to share my thoughts on Twitter. I always wondered what you should Tweet, but maybe it does not matter so much on Twitter. "The Boron Letters" made me realize Tweets don't always have to be brilliant, and there is nothing wrong with sharing about your day.
My biggest takeaway from the book was not so much how to do direct mail (although that was a good lesson, but I am concerned about the ideas being dated), but instead, it was how to write a bit more conversationally, and Twitter just so happened to be the platform to quickly improve those skills.
I gained a handful of followers since experimenting with the new Tweets which are more conversational in tone, like writing to a friend.
This book might come as a surprise for social media considering it was written specifically for Direct Mail Copywriters (and before social media even existed). But something about this book got me going on Twitter. Maybe it was the style, maybe it was the conversational tone, or maybe I just wanted to practice writing skills, and used Twitter as my platform (instead of writing on Paper).
The book is titled "The Boron Letters" and is written by a very successful copywriter. Twitter was probably my worst platform as I didn't know how to effectively use it. I am not claiming that the book made me a "more knowledgeable" about Twitter.
What I am saying, is that something about the book got me moving, and motivated to share my thoughts on Twitter. I always wondered what you should Tweet, but maybe it does not matter so much on Twitter. "The Boron Letters" made me realize Tweets don't always have to be brilliant, and there is nothing wrong with sharing about your day.
My biggest takeaway from the book was not so much how to do direct mail (although that was a good lesson, but I am concerned about the ideas being dated), but instead, it was how to write a bit more conversationally, and Twitter just so happened to be the platform to quickly improve those skills.
I gained a handful of followers since experimenting with the new Tweets which are more conversational in tone, like writing to a friend.