Got my first client after only sending out 3 packets

Baadier said:

Interested to know if you have a website that you are sending them to for more details or not?

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dragon123 said:

I personally don't think the website part is necessary, once i get the call or a meeting hopefully that will be enough to convince them.

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I am curious about this as well.
I can make a website for this no problem, but then it wouldnt be ranked at all since its a new site. I am concern I will be questioned about why my ranking sucks and yet offering a service.

SuperNoobInc said:

I am curious about this as well.
I can make a website for this no problem, but then it wouldnt be ranked at all since its a new site. I am concern I will be questioned about why my ranking sucks and yet offering a service.

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I wouldn't be concerned about this at all, as long as you can show them a client site that is ranking well. The "explanation" is that your site is an "information site" targeted for potential clients who find you through direct mail.

Just make sure you have ranked something that you can show them!!!

MagicMike said:

I wouldn't be concerned about this at all, as long as you can show them a client site that is ranking well. The "explanation" is that your site is an "information site" targeted for potential clients who find you through direct mail.

Just make sure you have ranked something that you can show them!!!

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Well, since I havent even made my website yet.
Would you recommend making one at all for this service to avoid being questioned?

I've just started using this method too, I sent out 5 packets last week and got 1 callback so far. I don't have time to see him this week so he wants me to set something up with him next week. I know he is keen because he rang me 5 times in 1 afternoon until I eventually answered.

Even though I was really excited getting my first callback I acted very coy and the fact that I'm genuinely busy all week just made it more believable.

I'm going to send out 10 packets this weekend and see how it pans out. If I can make enough to go full time doing this then I could easily send out 5-10 packets a day. It's just a numbers game.

If anyone is interested I am creating an Excel spreadsheet and a Word document to make the whole process simpler using a mail merge. I can post them up over the weekend if anyone would find them useful.

I'll post a full report when I start seeing some results

SuperNoobInc said:

Well, since I havent even made my website yet.
Would you recommend making one at all for this service to avoid being questioned?

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Well, that's up to you... but I personally think that an SEO should have some kind of web presence to show people. Even if its a quick site tailored specifically for that one promotion.

Honestly, I've had very few people even ask me for a website OR references. If you sound like you know what you're talking about, that pretty much does the trick for 90% of the people. Remember, you're the expert... how many times has anyone ever asked their doctor to examine their license!

Having said that, if you don't have any kind of a site up now, I'd put something up for them to look at.

Choronzon said:

I've just started using this method too, I sent out 5 packets last week and got 1 callback so far. I don't have time to see him this week so he wants me to set something up with him next week. I know he is keen because he rang me 5 times in 1 afternoon until I eventually answered.

Even though I was really excited getting my first callback I acted very coy and the fact that I'm genuinely busy all week just made it more believable.

I'm going to send out 10 packets this weekend and see how it pans out. If I can make enough to go full time doing this then I could easily send out 5-10 packets a day. It's just a numbers game.

If anyone is interested I am creating an Excel spreadsheet and a Word document to make the whole process simpler using a mail merge. I can post them up over the weekend if anyone would find them useful.

I'll post a full report when I start seeing some results

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Yeah I'd be interested to see this, thanks.

dotcomdesigns said:

Yeah I'd be interested to see this, thanks.

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Me too

Choronzon said:

I've just started using this method too, I sent out 5 packets last week and got 1 callback so far. I don't have time to see him this week so he wants me to set something up with him next week. I know he is keen because he rang me 5 times in 1 afternoon until I eventually answered.

Even though I was really excited getting my first callback I acted very coy and the fact that I'm genuinely busy all week just made it more believable.

I'm going to send out 10 packets this weekend and see how it pans out. If I can make enough to go full time doing this then I could easily send out 5-10 packets a day. It's just a numbers game.

If anyone is interested I am creating an Excel spreadsheet and a Word document to make the whole process simpler using a mail merge. I can post them up over the weekend if anyone would find them useful.

I'll post a full report when I start seeing some results

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I'd be interested in thar spreadsheet as well. By the way what type of envelope did you usefor your mailings and did you just mail them 1st class mail?

Ysrayl said:

I sent out 24 packs Thursday, and 12 yesterday. I have received no calls so far, but it IS the weekend/"new years eve". I'll keep you all posted on how it goes.

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What type of envelopes did you use to mail and did you mail them 1st class mail?

another item you may want to add to each packet is how their business shows on getlisted.org. Showing a big fat 0% is a pretty good deciding factor on whether they should be investing in local SEO.

Ysrayl said:

I've spent well over $100 on making the 48 packs, and sending 36 of them. They were $1.71 each to mail. I put each report in a plastic report cover, which was extra $$ I decided to spend for a more professional look.



I know my opinion wasn't asked, but I think it's silly to work with only 1 business in each niche per city. I would do 2 or 3 honestly. After hitting up your own area, target other cities 30+ miles away.



I hope so. I have sent out 36 packs so far, and have not heard anything yet. I know the calls will come tho

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How did your mailshot turn out? Did you get any calls back after sending the 36 packets?

Ok as promised here are the Word & Excel mail merge docs. Go through the Word doc and change all of your details once then save it.

Add your prospects' details to the spreadsheet as you research them. I usually copy the folder for each new batch.

virus total

download

This will speed up the process hugely and save you time. You should be able to knock out 10 in an afternoon with ease.

Choronzon. Thank you so much for the upload! - I opened the Doc and referred it to the xl sheet but it didn't propagate the info. Is it supposed to? or is there a specific way I should be loading them. Sorry I sound like a dimwit, just wanted to check though.

Just curious with this mail merge our you sending this out by email? the reason I ask because I that the mail merge plugin for thunderbird, but not sure if that's how you using it. Unless your using it to just keep track before post the packets out.

Can you upload a full package as an example of what you use ? I want to study it and see if I can improve on it.

Ok here are the docs with some details filled in

download
VT
And, here is the whole process (from memory).

Firstly find all of the clients you want to send to and fill in their details in the spreadsheet called "Customer Details.xlsx"

Next, go to google keyword tool and do your keyword research. Have a look at the keyword oxon file to see how I copied, cropped and pasted this together. You should only need to do this once per batch (see below).

I also download the keyword results and pasted them into the "Customer Details.xlsx" file on the right. This makes it quicker to get a rough estimate of the number of searches.

Next I did a quick search in google using one of the keywords and created a screenshot of this, see the example search oxon to see what I mean, again you should only need one copy of this saved.

Then...

Open the Word doc "mergeplacementletter.docx" into Word. If it asks if you want to run the SQL command say yes and if necessary choose "Customer Details.xlsx".

If it doesn't link itself to the excel file choose Mailings --> Start Mail Merge --> Letters then choose Select Recipients --> Existing List --> and choose the "Customer Details.xlsx" file.

If you use something like Yellow Pages to gather your leads you can easily find 15 to 20 leads in the same category i.e. Accountants. That way you will only need one copy of the "keywords" and "search" documents since each customer will be sent the same thing.

I hope this helps but I can see that my explanation is not the greatest and there is room for misinterpretation so if you need any clarification then please just ask.

OP, I am really sorry if this hijacks your thread I am just really keen that people try this out for themself and to this end I am just trying to make the process as simple as possible.

Hope this helps...