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Got client. Got his list of keywords. Whats next?

Discussion in 'Offline Marketing' started by creativepotion, Jun 28, 2012.

  1. creativepotion

    creativepotion Regular Member

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    Hi guys,

    So I finally took on the challenge and started my own local SEO company.


    I have decent experience in SEO; but not much experience in 'selling' the service itself.
    However, I got lucky and got a few referrals from friends & family. Not big money, but its a start - and I am happy.

    I met my first client last week. He is in salon/spa type of industry.
    He gave me a list of keywords he is interested and hope I can look into them.
    Now, what does 'look into them' really means?

    His list contains generic keywords as well as keywords that no one searches (according to Google Keywords Tool)

    For example, he wants to rank "spa" #1 (which is very generic and probably very challenging). Do I advise him to rank "Spa in {City}" in this case?

    His list also contains random keywords (related to spa), that no one searches. Should I bother ranking those keywords just to make him happy?

    So once again, what does 'look into them' really means? What are they looking for? How would you approach this?

    Thx in advance.
     
  2. cocococo

    cocococo Senior Member

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    As an SEO consultant which you will be, your job now is to load all the keyword on google keyword tools, and find spa regional keywords with decent searches.

    Then find 10-15 miles town around your clients, and list down to your regional keyphrases.

    Ring him and tell him you were able to work around his keyphrases and advice the keyphrases you'd think will achieve him results, and if he insists on choosing the one where no one searches for.

    Explained to him, the keyphrases wont bring him any potential customers as no one is searching for the keyphrase, and you can send him reports you made, screen shot highlighting the phrases and monthly searches if hes not convinced enough.

    If he did listened to your suggestions about the keyphrases.

    Then go for the kill, ask for the sale

    Goodluck
     
  3. cloudy

    cloudy Registered Member

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    You of really educated him about using very broad keywords such as "spa" due to if he comes up at first position and gets a lead and that lead is on the other side of the country why on earth would they drive to it!!! They wouldn't! That simple!

    Do whatever makes the client happy and you will always be a winner!! :)
    But yeah i would rank "spa in that city" etc etc

    :D
     
  4. innocent_kid

    innocent_kid Power Member

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    ^ just as he said ;)
    but oh yeah :p just a tip :p if ur client is like paitnce less and suspective guy.. than do get rank on one no searched keyword as that wud be realy easy and fast.. and keep him happy for time and give you time to get rankings on better keywords and use ur real skill ;)
     
  5. conrad

    conrad Regular Member

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    Build high quality links and be very diverse.
     
  6. cocococo

    cocococo Senior Member

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    You could do as he said, but I wouldn't do that if I was you, your job is to educate your clients of what good for his business, that's your job that's why he came to you for the job in the first place.

    Clients loves stats and shit, show him the stats.
     
  7. zengetsu

    zengetsu Regular Member

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    I have kinda had the same problem, I got a client (not really local but no one SEO savvy). He owns a furniture warehouse and he wanted to rank in keywords like "furniture, dining room sets, etc..." I told him this was nearly impossible and explained to him SEO 101 in about 5 minutes. Alot of people who are not SEO savvy normally means one of two things
    1. You can charge them a high end price
    2. They are difficult to deal with
     
  8. WhitePassion

    WhitePassion Elite Member

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    Not really a good idea, he sees himself ranking #1 yet no traffic is coming his way. That's when he loses interest and cancels the whole deal with you and will never attempt to promote on the internet again <.<
     
  9. obolang

    obolang Registered Member

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    I would like to suggest your clients with potential keywords that can bring him money if his site rank on the top page of Google...You should adjust to your SEO skills that you can handle those things... By doing this you can have a repeated customers and also the client will promote your service to another webmaster which can give more money in the future...
    TRUST is number 1 in this business
     
  10. innocent_kid

    innocent_kid Power Member

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    but there are lot clients who dont got any knowledge and paitence and just wants to see results.. they dont see any result they start assuming u to be scam.. so i did said first giv him small result than go for quality so client stays shut ;)
     
  11. gundamwing

    gundamwing Jr. VIP Jr. VIP Premium Member

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    seo target is conversion / sales
    so you need a right keyword
    you need tell them or give a sample when a person search for some service + {objective+location+event+what where time}
    Do I advise him to rank "Spa in {City}" in this case? <-- this is good 100% your client will get conversion.
     
    Last edited: Jun 28, 2012
  12. creativepotion

    creativepotion Regular Member

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    Thanks guys.
    So I guess in general, I should just be 'honest' with the entire practice here.

    1. Inform him about the 'random keywords' that no on searches
    2. Provide him with a list of suggest keywords that can potentially bring conversion?

    I know it might be a bad idea, but I was just thinking about ranking those easy keywords (that no one searches),
    just to make him happy. I guess not..
     
  13. WPRipper

    WPRipper Supreme Member

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    Yes you should advice the client not to spend money on very low kws. In this case he will notice that you are are a pro and know what you are doin. Suggest him other good related kws, in fact you dont want just to grab he's money, right now you are building your reputation. Good luck.
     
  14. Emmett

    Emmett Junior Member

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    I'm in pretty much the same position, I had a local boxing gym that I used to go to hire me, and the owner wanted to rank for things like "boxing" and such. I explained ot him and showed him all the stats and everything went perfect after that. Got every keyword he wanted but just with the city HE is in, as well as surrounding cities just to get more traffic while still being relevant to the customer. You should suggest that too.
    Good luck :)