daniel2509
Registered Member
- Dec 12, 2016
- 57
- 7
It depends on your website's niche. If you run a job portal, users are more likely to click it.
Google's Zero click
- Thread starter seomotionz
- Start date
Moseslaunchgrow
Newbie
- Jul 20, 2026
- 21
- 5
Ohh you think so
Ares Marketing Agency
Newbie
- Jul 28, 2026
- 32
- 3
I don't think people will leave convenience matter's but people still want sources.
Moseslaunchgrow
Newbie
- Jul 20, 2026
- 21
- 5
Yes that’s the fact
estevan agency
Newbie
- Jul 16, 2026
- 1
- 0
Zero-click searches may reduce clicks for simple questions, but deeper topics will still need website visits. I think it will change search behavior rather than eliminate clicks completely.
Zytech SEO
Newbie
- Dec 19, 2025
- 17
- 0
Google's zero-click answers may reduce traffic, especially when users don't have alternative sources to verify.
EdilmaBail
Registered Member
- Jan 23, 2025
- 50
- 16
Users won’t leave, they were never loyal to the ten blue links in the first place. They wanted an answer and now it’s above the fold. Wrong answers don’t cost Google much either, since there’s nothing on the page to contradict it and most people never find out.
The bigger shift is people skipping search entirely and just asking an LLM. That’s the leak, not the zero click SERP.
The bigger shift is people skipping search entirely and just asking an LLM. That’s the leak, not the zero click SERP.
finn99
Newbie
- Jul 13, 2025
- 33
- 9
What was the rule of thumb for Google positioning? Something like users would stick to the top 3 to 5 results most of the time, and almost never going past page 3? Something like that.
Ask yourself this question: do you really want to spend 5 to 10 minutes researching different pages on a hard topic, or would you settle for an AI summary with its sources if the information was accurate?
- May 27, 2016
- 11,694
- 2,682
Yeah but how many times does this happen? Most people are satisfied with a basic answer from LLMs and don't bother to search further.
SumbalLinkBuilder
Registered Member
- Jun 23, 2026
- 52
- 26
Zero clicks is honestly is reshaping how we even think abt success in SEO now , ranking #1 doesn't mean
much if the answer already sitting right there in the SERP. Feels like the real shift is moving
focus from just ranking to actual brand visibility and trust , since that's what still drives action even without the click.
much if the answer already sitting right there in the SERP. Feels like the real shift is moving
focus from just ranking to actual brand visibility and trust , since that's what still drives action even without the click.
- Aug 4, 2015
- 6,058
- 809
Zero click searches will likely keep growing but users will still click when they need deeper context, comparisons or trustworthy sources, the bigger challenge is making the brand visible even when no click happens
- Jul 29, 2008
- 2,346
- 667
I don’t think users will leave Google anytime soon.
But if AI gives only one answer, especially a wrong one, people will still want sources and other options.
That’s where websites with strong brand authority and trusted content can still win.
But if AI gives only one answer, especially a wrong one, people will still want sources and other options.
That’s where websites with strong brand authority and trusted content can still win.