Google's Zero click

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it is not about right or wrong, you cannot fight it. it is the future.
 
you cant fight or leave google because of something like this that is the way things are and people have the option of being satisfied with AI response or checking the website to verify if the information is right or not
 
I think I have said this in some other post, but my searches have ended up being zero click for a long time now.

IMO it's the future. It's like having a PA going trough the first 3 to 5 pages of Google, making a summary of its findings, then giving you the most relevant searches.

Ever since I have a Pro plan on ChatGPT my visits to Google have also decreased enormously.
 
Whether we agree with this or not, this has come to stay. Google has long term plans for its innovations especially now that we fully in the AI era. There is not running from this. We just have to find a way around it. Who knows, It might just turn out to be a great resource.
 
Zero-click will probably keep growing for simple queries. The bigger challenge for SEOs is giving people a reason to click when the AI answer isn’t enough.
 
I don’t think people will stop using Google anytime soon. The convenience is too strong, but if the answers keep feeling generic or unreliable, users may start looking elsewhere when they want more accurate or trustworthy information.
 
Google’s quick answers are convenient, so many users will probably stay. The bigger issue is trust. If the answer looks incomplete or wrong, users may continue searching for other sources.
 
seomotionz said:
How do you think this zero click thingy of Google will play out? Will users leave?

How do you guys think users will see if they haven't given any options rather than just answer? Which might be wrong btw.
Click to expand...
I do not think that google is going to lose their user base because of the zero-click search results, but traffic patterns will certainly change and web pages will need some convincing reasons to be viewed.
 
For website owners, the challenge will be giving users something the Google answer cannot provide, like original data, tools, examples, or a deeper explanation.
 
I think zero-click results will become more common, but that doesn’t necessarily mean users will stop visiting websites. When the answer needs more detail, fresh information, or a trusted source, there’s still a reason to click. The bigger challenge for SEOs is making the website valuable beyond the basic answer.
 
While users won't stop using Google right away, zero click results might affect organic clicks, particularly on easy questions.

More promising is optimizing visibility, citations, and branded searches, while providing users with an incentive to click beyond the AI answer.
 
seomotionz said:
How do you think this zero click thingy of Google will play out? Will users leave?

How do you guys think users will see if they haven't given any options rather than just answer? Which might be wrong btw.
Click to expand...
It's mostly affecting information clicks. If your site is just pure information it's gonna be a victim. It's time to target more high-intent based queries - hiring a lawyer for example is not done via an AI snippet.

There are also so many 'grey niches' that Google would never supply an AI answer for due to the legal nightmare it would be for them.
 
seomotionz said:
How do you think this zero click thingy of Google will play out? Will users leave?

How do you guys think users will see if they haven't given any options rather than just answer? Which might be wrong btw.
Click to expand...
For SEO, I'd focus less on getting the click for every query and more on being the source Google cites + giving users a reason to click when they need more.
 
Zero-click results are tough for simple blogs but optimizing schema and targeting high-intent buyer keywords still drives solid traffic.
 
I agree, people probably won't leave Google. Convenience wins.

I'm more curious about how much users will trust a single AI answer without checking other sources. For simple queries, probably a lot. But for important topics, people will still want to verify and explore further.
 
Users won't leave Google, they'll just complain n stay anyway bc switchin search engines requires effort n habit-breakin most ppl won't bother with. The real risk isn't user exodus, it's Google quietly trainin an entire generation to trust unverified AI summaries at face value, n when (not if) one of those answers is confidently wrong on somethin that actually matters, that's the real reckonin comin, not a mass migration to Bing.
 
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