What is $77 a month? I don't understand what you are talking about. Where does a $77/month software come up here?
Well they need to be sneaky if they want to survive. The company has always failed miserably on every effort to internally come up with something else as an additional income source. From Orkut through blogs, answers, payment processing to video sharing (I am sure I'm forgetting stuff). They even had to buy the cookie tracking model (Urchin).Yeah that along with all the sueing and losses Youtube actually receives from the infringement of copyrights and content they surely do make losses rather then profits. What i do love though is Google Adsense ads appearing on videos completly unrelated to the video content. Very sneaky of Google especially considering none of us folk actually earn from videos placed on youtube through youtube itself. And they talk about quality scoring etc. Double standards i'd say but easy to turn a blind eye when you control the whole food chain. What youtube loses on YouTube it tries to make up with these crappy placed adsense ads.
Google is still king. However, no matter how powerful an emperor is, his reign and his empire will not last forever. Even in the political world, the emperors of the ancient Roman empire ruled like gods. It was as if the world would never exist without them. They dictated who would die and who would live. The life of every human being depended on the temperament of the emperor. What happened? The Roman empire fell and the powerful emperors fell along.
The same is in the internet world. The internet era is still very young. That is why Google is still reigning. That is why what Google says is "'law" and everyone would just have to obey or regret it. With time, things will change. Then SEO will no longer depend on what Google wants.