Google's Online Keyword Tool

mooseboy · Mar 10, 2013

About a month ago I got a site ranked #2 in a keyword that Google's keyword tool said got 9,000 national searches per month and 2500 local searches a month. But according to analytics, I've only had 5 clicks for that keyword during the same amount of time. The math just doesn't add up here.

Is this keyword tool accurate and if not, is there some other tool out there to figure out keyword searches or how to rate keywords?

platfis · Mar 10, 2013

You might have mixed up Exact Match and Broad Match, and no, Google's keyword tool is definitely always correct, far off very often even.

innozemec · Mar 10, 2013

the keywords tool is not accurate for sure, otherwise everybody would be targetting the best keywords... there can be big discrepancy of what it says and what is actually...

mooseboy · Mar 10, 2013

You're right. The exact match pulled up a far lower number.

jbinkley · Mar 18, 2013

It can be far off. Specially with competitive keywords that get a lot of searching according to Google.

aka sam · Mar 18, 2013

[Keyword] = Exact Match Keywords

The number you are speaking might be of BROAD Match.

Zakhar · Mar 18, 2013

Lesson learnt my friend, broad match is like taking a stab in the dark.

Always look for the exact match, you know once your at the top get ready for that traffic rolling in.

johndefoe · Mar 19, 2013

And maybe you only thought you were ranked #2. Did you turn off personal search results?

KeyzDT · Mar 19, 2013

the keyword tool is a ball park estimate at best. its a good place to start but dont bank on it.

Google's Online Keyword Tool

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