It's like an article directory with a power like wikipedia. Code: http://knoll.google.com I noticed in the comments and articles you can include hyperlinks. I don't know how well moderated this is since it just launched, but this has to be good for some link juice. I'm sure the google bots are slamming this site like crazy since they own it. You can also become verified I'm guessing that means instant publishing instead of waiting for someone to approve it. The two ways are phone number or credit card. If anyone has tested on this and has more details feel free to share. I put this in white hat, but I can definitely see big black hat potential with this site.