- Aug 20, 2020
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Hey BHW Community Members!
Big news for content creators and marketers! Google has updated its Helpful Content Guidelines, subtly shifting its stance on AI-generated content. Previously emphasizing "content written by people, for people," the guidelines now refer to "helpful content created for people." Does this mean it's time to let AI like ChatGPT handle all your content writing?
Key Takeaway from Google's Update:
Big news for content creators and marketers! Google has updated its Helpful Content Guidelines, subtly shifting its stance on AI-generated content. Previously emphasizing "content written by people, for people," the guidelines now refer to "helpful content created for people." Does this mean it's time to let AI like ChatGPT handle all your content writing?
Key Takeaway from Google's Update:
- Change in Language: Google's guideline revision suggests a greater acceptance of AI-generated content, as long as it remains helpful and people-focused.
- My Perspective: While generative AI’s capabilities are impressive, it essentially remixes existing information. This could mean that you end up with content that, while different in wording, is the same as what's already out there.
- What Matters: Truly helpful content is fresh and original, reflecting your unique experience and expertise. It's about bringing something new to the table, not just rehashing existing information.
- Originality: AI tools can't replicate the unique insights, personal experiences, and creative ideas that you bring to your content.
- Connection: Human-written content often resonates better with readers, creating a more authentic connection.
- Staying Ahead: To stand out in a sea of AI-generated content, offering something unique and personal could be the key.
Code:
Reference: https://developers.google.com/search/docs/appearance/helpful-content-system
