Google's "Helpful content" Update - What I've Noticed

Turbo B. said:

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Hunter112 said:

I think Google is too old-fashioned or unchanging. I think 90% of internet users now prefer to see a Tik Tok result for a simple question rather than a 1200 word post. But they rely on time on site index, number of keywords... as ranking criteria

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HenryObi said:

Are you sure about your 90% estimate?

For one, I would hate seeing a tiktok result for any research I make unless I am searching inside the tiktok app which I don't use anyway.

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Alma said:

I always thought keeping all posts even if they don't get traffic should be beneficial because of topical authority, but I am not so sure now.

This is what google wrote in their recent update:

"Any content — not just unhelpful content — on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search, assuming there is other content elsewhere from the web that's better to display. For this reason, removing unhelpful content could help the rankings of your other content.

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Dark Hat 007 said:

Hey, do you still stand by this policy i.e have you experienced a positive effect after you got rid of posts with low impressions and traffic?

My site is 2years old plus, I set my GSC to last 12 months, posts with little impressions and little to no clicks I'm currently removing them....

These posts are posts that are at least a year and six months old.

And coming across this comment in relation to what Google said themselves, I feel like I'm on the right track, but I won't know mehn!

What do you think?

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Alma said:

I still kept them

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homeriscool said:

I had some really good blog posts ranking on page 1 for years but now they are sliding off page 1.....

The only thing different about these blog posts is that they are 4000 word +

Well written content (not ai or spun)

My other blog posts (on the same site) are still doing great.

Maybe Google hates long content now?

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