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Google's Attack on Small Businesses

Discussion in 'Black Hat SEO' started by transam7410, Dec 3, 2011.

  1. transam7410

    transam7410 Power Member

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  2. bigballin6161

    bigballin6161 Jr. VIP Jr. VIP Premium Member

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    I seen and heard of something like this before. It would be pretty sweet if somone who actually was in IM became president...
     
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  3. cookie1979

    cookie1979 Regular Member

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    Thanks for that, really paints the future going forward. The answer is to become a brand, don't make small sites hoping to rank for individual keywords but make a site that people want to interact with, come back to and the money will still come.
     
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  4. CenTex Hosting

    CenTex Hosting Jr. VIP Jr. VIP Premium Member

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    i can see its goal as to try and stamp out the affiliates but i dont see them trying to stamp out local small business. as the small business make up more of the search volume than the large business and would only end up hurting them self in the long run IMO
     
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  5. Monrox

    Monrox Power Member

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    So the author (of the article) suggests that when I search for Bank of America I should see affiliate websites and not the actual website of the bank? I mean that's the whole legal point of a Brand - a way to funnel all that are interested directly to the brand's owner.

    Also, brand owners didn't want to invest in ads earlier so there was a place for thrid parties. Today brand owners want to invest in ads since it's cheaper to do that instead of going after trademark infringers over and over and over again. So, there is no more room for third parties.

    Lastly, G is bracing for the incoming major downfall: most of the patents that keep them the best search engine are expiring in a couple of years. Bing is eager to take them down and once those patents are no more it's easily going to. Not just by sheer financial ownage (MS $109 billion, G $58 billion) but also due to the fact that G's only real income is from being a middleman - something which can never be self sustainable.

    G doesn't have the luxury of a fan base like MS, Apple, the UNIX flavors etc. do and when their results are no better than the rest nobody will keep using it.

    In short, it is only natural for them to be getting more and more bitter, aggressive, and greedy near the end :D
     
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    Last edited: Dec 3, 2011
  6. Zouper

    Zouper Junior Member

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    hmmm, thanks for the article, interesting reading
     
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  7. F3Junkie

    F3Junkie Newbie

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    not surprised that google is going to try to gear things towards keeping organic results to the actual companies themselves coming up first and the rest of us trying to make money from people looking for those companies coming up second, as they will drive us over to adwords to try to get their traffic that way.
     
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  8. Spawn

    Spawn Jr. VIP Jr. VIP

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    yea this is a really good read, oh well

    Fresh tactics :p
     
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  9. BlueTurtle

    BlueTurtle BANNED BANNED

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    You'd really want some blackhatter running the US? Most people in IM only care about themselves and making money. It's a business and marketing is one of the dirtiest areas of business.

    So let's say someone in IM did become president. Do you think he would make laws to make it easy to make money online? If so then everyone would be making money which would mean the slice of the pie is pretty damn small.


    The total value of a company has nothing to do with how successful it'll be. If it were simply a case of the company worth the most money wins then playing the stockmarket long term would be a pretty easy proposition.

    For starters the total value of the company isn't liquid. You might have a company worth 10 bil and another worth 2 bil but the one with 2 bil has 2x more liquid assets and 10x the cashflow. Facebook was worth a huge amount BEFORE it started to monetize.

    The primary reason that Google is so good is because of its engineers. Google is *the* best place to work on earth if you're an engineer bar none. The benefits to being an engineer at google are enormous. Money, creative freedom, like-minded peers, an understanding of what an engineer is about, the list goes on.

    I can tell you with 100% certainty that the best engineers are not in the slightest bit motivated by money. Engineers spend their entire 7 days a week working on problems because to them that is fun. They don't need money because they're already doing what they want to do in life. What they do want is an environment that they can enjoy their trade in optimum conditions. I know this from personal experience and I've tried to hire some VERY talented engineers myself and it's VERY hard because marketing projects just don't interest them.

    For that reason Google will continue to attract the best engineers and produce the best technical products.

    Look at how google tend to fail with social things. They don't have great social thinkers. Facebook on the other hand do, but their technical team isn't quite up to the standard of google. You can see this by how difficult it is to exploit google products compared with exploiting facebook with technical 'things'.

    It's for those reasons above that I think google will continue to flourish in the technical areas. I don't think they'll beat facebook with their google plus, but it'll be an interesting battle that will result in innovation from both sides.
     
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    Last edited: Dec 3, 2011
  10. sirgold

    sirgold Supreme Member

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    G00gle sucks on so many levels it's embarassing. Don't be evil my a55...

    If I were to give some sort of advice to someone starting any LEGIT business online I'd recommend them to use a form of monetization that relies the least on the stupid temperamental tricks of this glorified, greedy advertising firm turned tech company.

    And it'd be about time that someone in DC would address the issues that this de facto monopoly causes to small businesses and jobs instead of letting them "increase their lobbying expenditures"... FFS... EU anti-trust style with Microsoft.
     
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  11. download

    download Jr. VIP Jr. VIP Premium Member

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    The entire article is completely biased and without logic. It's obvious you can't permanently sandbox the site of a large company such as BHW for more than a few days, which is already quite a lot of punishment.
     
  12. Monrox

    Monrox Power Member

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    Wait, wait, what engineers? As it stands, the best way in the world to judge relevancy of a text corpus is to count the links pointing to it. Links put up by humans. Free of charge. Webmasters doing unpaid work. A genius idea worth billions.

    This methodology is patented. Not every one can use it for now. Once that limitation is gone, it will be about who has the bigger server army. And the one with the most money will have the upper hand. Which is MS (if they still want to be number one in the search biz as well).

    Seeing how backlinks are still the real king today, it is really hard to imagine the "engineers" doing anything else other than optimizing crawlers and designing infrastructures to use less electricity while getting the same amount of work done.

    BTW this is why yandex and baidu are doing better than bing and ask. Baidu was first to come up with the idea and yandex can afford to not give a $hit about patents :)

    If you are interested in the specifics, the wikipedia article is a nice enough introduction: http://en.wikipedia.org/wiki/Page_rank


     
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  13. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    This.
    Means my 100 EMDs will probably get pushed down by wiki and other sites, even though the information is crap.
    I should just 301 my 100 EMDs to my money site lol. Wonder if that would give a red flag.
     
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  14. demongerbil

    demongerbil Jr. VIP Jr. VIP

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    "Google distracts analysts and media with non-revenue projects such as G+ or driverless cars"

    "Google manages to deflect attention through publicity about projects such as Google+, or its self-driven cars — none of which are revenue generating businesses."

    "It has gotten away with this strategy by shifting the attention of analysts and media to projects such as G+ and self-driving cars"

    lol, how many times is he goin to make the same fucking point? I bet he thought he was so witty when he thought of that
     
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  15. jascoken

    jascoken Senior Member

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    Google IS starting to weild too much power, both commercially and politically...

    I'm not sure what the answer is, as I believe politicians are just as bad, but it's getting to the stage where Google could topple major companies (and maybe more) by a change in it's commercial strategy. Where this kind of power is available, traditionally there has to be some sort of checks and balances, to prevent abuse.

    Googles increasing tendency to favour big brands is not only damaging small business; and I mean real small businesses - not just spammers, but it's starting to adversely affect search results...

    I'm fed up with a Google search largely showing me a bunch of corporate pages. I want a variety, and a competitive mix of information from different sources.

    I must confess that I now think Bing generally provides a better quality search a lot of the time.

    But... We continue to play in G's back garden, because we're forced to. How I long for the days of 3-4 equally footed competitive search engines, and not the current monopoly...
     
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  16. asiriusthoth

    asiriusthoth Jr. VIP Jr. VIP Premium Member

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    Google is definitely not small business friendly at all. I worked with a company that was spending $100,000/mo with Google Adwords. We had our own case manager, and a 24/7 toll-free number we could call them on. Any problem we had, it got resolved in a few hours.

    As the company started to focus more on SEO rather SEM they lowered their spending to down $70,000/mo. Not a whole lot changed. Then it went to $50,000/mo. Opps.. there went to 24/7 phone number. Then down to $30,000/mo.. there went the case manager. Then down to $15,000/mo. Here comes "mail support". Then below $8,000/mo and campaigns started to get suspended.

    Amazing how when you spend $100,000/mo your the cream of the crop. But get below $8,000/mo and you can't get in touch with them. That company scrapped all of their business with Google and went to Bing and FaceBook.

    I'm sure at one point no mater how successfull you are in IM, at one time, you said "F**king Google"
     
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    Last edited: Dec 5, 2011