Raise your hand if you tried researching a product on Google, gave up, and then typed "[keyword] + reddit" to see actual opinions from users.
Google seems to be aware of issues like these, and has started working on a future search update to address them.
The update: In a blog post, Google announced that if you run a product review site you should follow the following new best practices:
Basically, your product reviews should look more like forum posts.
Google has also said that these two “best practices” will take effect in a future product review update.
https://developers.google.com/search/blog/2021/12/product-reviews-update-and-your-site
Google seems to be aware of issues like these, and has started working on a future search update to address them.
The update: In a blog post, Google announced that if you run a product review site you should follow the following new best practices:
- Provide evidence (videos, audios and/or links) of your own experience with the product. This will show your expertise and lend credibility to your review.
- Add links to multiple sellers (Amazon affiliates, we're looking at you) to give people more options to purchase.
Basically, your product reviews should look more like forum posts.
Google has also said that these two “best practices” will take effect in a future product review update.
https://developers.google.com/search/blog/2021/12/product-reviews-update-and-your-site
