TheVigilante
Banned - Multiple Rules Violations
- Aug 31, 2010
- 14,993
- 16,105
Most of the web is run off 3rd party cookies for tracking and advertising. 1st party cookies are your own site's cookies for remembering users and managing your current session.
Because Google owns Chrome, they basically control web browsing (though Apple's Safari does have 57% of mobile browsing in the US).
Via the Privacy Sandbox (a set of 5 APIs), Google replaces retargeting and third party tracking. These 5 APIs (tools that control data on the browser) are gatekeepers to "protect" the user.
Google naysayers believe Google won't play fair. They have W3C (governing body for web standards) involvement, but I believe that they will favor their products-- such as Google Analytics, Google Remarketing, Google Tag Manager, etc-- making an easy, automatic path for users of these products to be safe in the upcoming upheaval.
At a strategy level, Google has to do this, since Apple is saying the device is the center of the world (not the browser) and that THEY are the protectors of our privacy. Apple has ATT (their tracking and targeting framework) and is playing the same game here.
Amazon is playing this "I'll protect your privacy" game, too-- by trying to get their device into your home and controlling the entire value chain from merchant all the way to inside your house.
That leaves Facebook as the lone man out in this game of musical chairs. When the music stops, there will be only 3 chairs-- for Google, Apple, and Amazon.
Facebook does have a massive social graph database and aren't going to be replaced by a TikTok or "privacy safe" social network-- any more than people will migrate from Chrome to Brave or ditch their iPhones for a 3rd party.
Yet, what powers Facebook is advertising-- so their ability to track conversions and mediate budgets requires cooperation from Apple, Google, and Amazon.
It's a well-known fact that Google pays Apple $8-12 billion each year to be the default search engine. But Zuckerberg and Tim Cook hate each other.
Apple makes money on their product, so the "privacy first" argument is virtue signaling while conveniently in their economic interest. Of every consumer dollar, they would prefer 80 cents of it to be to products, with only 20 cents to
marketing and advertising. They want to shift it even more with their App Store policies.
Make sure you implement native tracking and targeting-- so do things the way the platforms have intended.
** Use Google Tag Manager to control Google products such as ads, analytics, and search console.
** Use Facebook to run ads that blend into the newsfeed and drive video views and leads within their platform, plus bottom of funnel direct conversion ads with available re-marketing audiences (email and web).
** Collect emails and phone numbers from your users-- so you can communicate with them regardless of platform changes. If you are big, build your own directory, app, event, or aggregator of community.
Below is the official group working on Google's upcoming changes. It's worth your time for a gander, unless you want to be caught off guard in a few months when your ads and analytics start to fail.
Source: https://www.chromium.org/Home/chromium-privacy/privacy-sandbox
Because Google owns Chrome, they basically control web browsing (though Apple's Safari does have 57% of mobile browsing in the US).
Via the Privacy Sandbox (a set of 5 APIs), Google replaces retargeting and third party tracking. These 5 APIs (tools that control data on the browser) are gatekeepers to "protect" the user.
Google naysayers believe Google won't play fair. They have W3C (governing body for web standards) involvement, but I believe that they will favor their products-- such as Google Analytics, Google Remarketing, Google Tag Manager, etc-- making an easy, automatic path for users of these products to be safe in the upcoming upheaval.
At a strategy level, Google has to do this, since Apple is saying the device is the center of the world (not the browser) and that THEY are the protectors of our privacy. Apple has ATT (their tracking and targeting framework) and is playing the same game here.
Amazon is playing this "I'll protect your privacy" game, too-- by trying to get their device into your home and controlling the entire value chain from merchant all the way to inside your house.
That leaves Facebook as the lone man out in this game of musical chairs. When the music stops, there will be only 3 chairs-- for Google, Apple, and Amazon.
Facebook does have a massive social graph database and aren't going to be replaced by a TikTok or "privacy safe" social network-- any more than people will migrate from Chrome to Brave or ditch their iPhones for a 3rd party.
Yet, what powers Facebook is advertising-- so their ability to track conversions and mediate budgets requires cooperation from Apple, Google, and Amazon.
It's a well-known fact that Google pays Apple $8-12 billion each year to be the default search engine. But Zuckerberg and Tim Cook hate each other.
Apple makes money on their product, so the "privacy first" argument is virtue signaling while conveniently in their economic interest. Of every consumer dollar, they would prefer 80 cents of it to be to products, with only 20 cents to
marketing and advertising. They want to shift it even more with their App Store policies.
Make sure you implement native tracking and targeting-- so do things the way the platforms have intended.
** Use Google Tag Manager to control Google products such as ads, analytics, and search console.
** Use Facebook to run ads that blend into the newsfeed and drive video views and leads within their platform, plus bottom of funnel direct conversion ads with available re-marketing audiences (email and web).
** Collect emails and phone numbers from your users-- so you can communicate with them regardless of platform changes. If you are big, build your own directory, app, event, or aggregator of community.
Below is the official group working on Google's upcoming changes. It's worth your time for a gander, unless you want to be caught off guard in a few months when your ads and analytics start to fail.
Source: https://www.chromium.org/Home/chromium-privacy/privacy-sandbox
