Is it wise or not to use Google's Website Optimizer on your site to split test stuff? Not for PPC for just regular/direct traffic. This wouldn't be tipping google off to anything would it? It's not for PPC so it shouldn't be a problem should it? Just wondering what you all's experiences are with it. I'm really just looking for a good multi-variant script and I've used "Website Optimizer" in the past and like it.