Google want to change ranking...

Google want to change ranking ranking method from the current system based on links to one based on the trustworthiness of a webpage. http://www.newscientist.com/article...es-based-on-facts-not-links.html#.VPOxi-FhzrU Google wants to use the knowledge base that it has compiled via crawling to rate sites based on how accurate the information is when compared to the information in its knowledge base. The formula's that Google would use are not that complicated, but if your math is not strong, you may not want to read the research paper at http://arxiv.org/pdf/1502.03519v1.pdf .

I see the method that Google is looking into as being easier to game than the current method because the trustworthiness is based on information that Google already has. This appears to mean that if you look into a topic and find accurate information regarding the product you wish to push, then by comparing that product to the chemical formula, or sociologically/psychologically based facts then that page will rise.

No.

It's not going to happen in the next 4 or 5 years, anyway.

Google tried to do this a while back, and by their own admission, it was a disaster.

SEO will continue to be mostly the same until artificial intelligence is perfected... then, the game will change significantly.

I think this was posted earlier...
http://www.blackhatworld.com/blackh...ants-rank-websites-based-facts-not-links.html

It's going to be a lot of work to make that happen... And I can see a system like that having a lot of flaws... Even though in theory, it seems like it would be something good.

Even with trustworthiness you would still need to do SEO to get higher up in the search engine.

I gave my opinion about this on another thread already, although hypothetically if Google implemented this as early as next year (which I highly doubt they would), it would still only be one factor in Google's algorithm.

Not surprising if you've been following their acquisitions closely: http://techcrunch.com/2014/01/26/google-deepmind/. Ask any CS grad worth their salt and they'll be able to tell you in a heartbeat about which direction Google would like to take this research in.