Google Update Today?

Why does google keeping updating so often?

Two reasons:

1) They broke everything since about 1.5 years ago and their search results look like shit

2) To increase ad revenue. The updates are crafted to boost sales.
 
Two reasons:

1) They broke everything since about 1.5 years ago and their search results look like shit

2) To increase ad revenue. The updates are crafted to boost sales.

Been a bit of a bump in turbulence the past six days. Mirrored on other sites in my niche.

past month.png


Couple of things I've noticed. One is that my bigger keywords haven't stopped dancing since the last update. Up two spots today, down three spots tomorrow, up, down, etc. More of that dancing is happening the past six days, hence lots of improved and declined keywords.

As well as that, since the big update, lots of irrelevant keywords have been ranking for my site. The past few days, many of these have been dropping off. The majority of my lost keywords yesterday, for example, were to do with topics in the very broad niche I'm a part of, but not the specific topic I'm in. You could compare it to having a site on Linux that's ranking for Windows keywords—my Windows keywords have been dropping off.

So maybe a partial reversal of the last update? Maybe tweaking? Who knows.
 
Seeing some quite drastic movements on my first page keywords.

One keyword + variations very much down after ranking well in top 3 for a couple weeks.
Other keyword + variations back in top 3 which it has been for months, but the rankings were pretty slumped for the last week or two.

Based just on my own website and how it has been effected, it's starting to feel like some sort of rollback.
 
Seeing some quite drastic movements on my first page keywords.

One keyword + variations very much down after ranking well in top 3 for a couple weeks.
Other keyword + variations back in top 3 which it has been for months, but the rankings were pretty slumped for the last week or two.

Based just on my own website and how it has been effected, it's starting to feel like some sort of rollback.

Two niches I track are all over the place.

Others not affected

Google's fucking up a few specific niches where they can optimize their ad revenue.
 
One of my site ranking in the number 10 position and now it's fully vanished from total SERP results since July 6th.
 
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