Google Traffic Estimator

DrSeuss · Sep 3, 2012

I was curious to get some details about the Google Traffic Estimator in the Keywords Tool in Adwords.

Are the numbers they give fairly accurate? As in 90% accurate? Or are they completely off?

I have some keywords with 0 data, and assume that virtually nobody is searching for those terms, yet other terms have around 100-200 searches per month for local terms. Are those ones with data considered viable options, assuming the wording etc. makes sense?

Thanks!

blackhatdamo · Sep 3, 2012

Hi I recently read a blog online about the traffic estimates from the google keyword tool.

The guy did a test between being logged in and not. For the same keyword search i think there was around a 30% - 40% difference in figures. Also being logged in came up with more keywords with higher searches.

Unfortunatley I cannot remember the site or post links but I think if you search " why you should never use the google keyword tool " or something along them lines, you should come across it.

Endire · Sep 4, 2012

Good question drSeuss,

Be cautious when using the Google keyword/traffic estimator features in Adwords. You may get different results depending on if you are logged into a Google account or not. For example, Google shows keyword examples based on ad click volume when you are logged in and not on the actual volume of global or monthly searches. It will show actual volume when you run a query logged out of your account using the free public tool.

Check out this blog post where SEOMoz did a test on the tool,

http://www.seomoz.org/blog/be-careful-using-adwords-for-keyword-research

I hope this helps you,

Shawn

gtree · Sep 4, 2012

TheContentAuthority said:
Good question drSeuss,

Be cautious when using the Google keyword/traffic estimator features in Adwords. You may get different results depending on if you are logged into a Google account or not. For example, Google shows keyword examples based on ad click volume when you are logged in and not on the actual volume of global or monthly searches. It will show actual volume when you run a query logged out of your account using the free public tool.

Check out this blog post where SEOMoz did a test on the tool,

http://www.seomoz.org/blog/be-careful-using-adwords-for-keyword-research

I hope this helps you,

Shawn

What you said about traffic estimator is truth. Thanks

guruji · Sep 25, 2012

well probably the difference would have been due to change in location when he loged in, Otherwise i have tested it myself & i dont think there is anything like this

allseo · Sep 26, 2012

As others stated, be cautious. The numbers have almost never been accurate for me in millions of dollars spent in adwords.

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