I was curious to get some details about the Google Traffic Estimator in the Keywords Tool in Adwords. Are the numbers they give fairly accurate? As in 90% accurate? Or are they completely off? I have some keywords with 0 data, and assume that virtually nobody is searching for those terms, yet other terms have around 100-200 searches per month for local terms. Are those ones with data considered viable options, assuming the wording etc. makes sense? Thanks!