Google to add comments to SERPS

So I've just read this on SEJ
https://www.searchenginejournal.com/google-search-comments/279227/amp/

I personally think that these comments are going to have an impact on the search results, the more comments the better.

Of course there is the issue that this is going to need a verified Google account, but that's easy enough to do.

Place you bets on how quickly it'll be before someone starts a BST offering this kind of service. I doubt it'll be cheap though given the amount of work involved.

What's all your thoughts on this? Also, I put this in the blackhat section since this IS going to be manipulated.

Wow wonder how soon they will start rolling it out

new chance incoming for spam generation

Hmm interesting.. wonder if negative comments about you or your website results in getting pushed further down the page..

Unless its a way for google to take a larger slice of the review / rating industry

This is bad. More work and worries for us SEOs to do, with everything else we need already .... *puke*