I'm doing a niche based of an upcoming BST a friend is doing that pulls in amazon products into a shopping cart. It looks good works well, even sold some stuff and got some adsense from it. Whats wierd though is it's doing "[niche product] wholesale". I've never once tried to rank for the term wholesale but google is ranking me page one for loads of variations of it. I can't get wholesale versions of this niche (well i might be able to but don't want to get into selling to the usa from the uk/hold stock) any reason anyone can think of why I would be ranking for such a term when I've done no seo or even mention it on the site?