Google Testing 'Reply to reviews with AI'

Some people are reporting an option titled 'Reply to reviews with AI' in their GBP admin. It's labelled with 'Use Google AI to create personalised responses that build trust'. It's pretty obvious that people have been responding to reviews with a chatbot copy/paste for months, if not years now, but this gives the admin the option to do so without leaving the GBP ecosystem. As for building trust, that is certainly subjective. We'll probably be in a bots replying to bots cycle soon too.

Linkedin post for screenshot: https://www.linkedin.com/posts/ck-mishra_gbp-ai-localseo-activity-7440239700390588416-Jnyx/

Ai reply is great
It build trust

Lmao
In 2028 we'll have the option to generate an ultra realistic AI avatar to record a video replying to Google Reviews and automatically spam-call angry customers

another step forward in ai automation
sounds good

DojaCat said:

another step forward in ai automation
sounds good

Click to expand...

by removing the people element - not so great

Most replies I seen from AI are generic. Humans still better for tricky complaints but its fine for simple thank yous or stars.