Google Testing Huge Banner Ads For Branded Queries

xpleet

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More info here:

http://searchengineland.com/google-testing-top-banner-ads-174927


google-full-page-sponsored-image-ad-600x540.jpg
 
damn! not much left above the fold on that page! :-o does anybody remember what happened to altavista...
[h=2]The No Banner Ads Ever Promise[/h] In 2005, Google promised that banner ads would never come to web search, saying:
There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.​
Eight years later, it seems Google may be ready to break that promise.
lol, i remember g00gle had a saying to do no evil once too... how things change...
 
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Wow that actually looks really nice, too bad most people won't be able to take advantage of this.
 
It seems as if its sponsored. So... Lets say I wanted a banner like that?

I would assume I would need to:

1. build a massive website
2. get brand factor status
3. use loads of adwords
4. Pay LOADS of money to Google.

I do get the feeling we will be moving away from Google soon. The days of 10 search results and a few adword ads are far far gone. But ultimately I wonder if the general user finds this useful or not. I personally would not.
 
Now Google is going to start to go away from ranking your site to the #1 spot, to pay for your site to be in the #1 spot. This is going to get way out of hand, I can tell already.
 
You sure thats not malware. Looks pretty ugly :-)
 
If that is real, google search gonna be droping down huge. They told in 2005, they will never keep banners. Lol, they are breaking their promise.
 
Looks nice, but damn its going to kill everyone under the first position since everyone is obviously going to click the banner

Heck I would click the banner too lol
 
have seen the same on youtube ....
 
Any way to squeeze out dollars. Satisfy shareholders as much as possible.
 
Time to start figuring out what ranks you on Bing, I guess.
 
I don't see how they type of advertising will last personally.

Search Engines work on User Experience - and if your going to jam that sort of advertising in front of them on every search
well they will go elsewhere.

I see it exciting them in the short term - thinking they are going to be on a Goldmine charging for that type of Ad - but its not going to work.

Also with more and more people going mobile and desktop sales diving - that's just not going to work in a mobile environment ..

so yeah short lived I'd say.
 
damn! not much left above the fold on that page! :-o does anybody remember what happened to altavista...

lol, i remember g00gle had a saying to do no evil once too... how things change...

Yep, lies lies and lies. I can quote you this too . This is what matt cutts said back in 2010.

According to Matt Cutts, uptake rates of SSL search are quite low (<0.2%), and it?s probably not something to worry about. Google claims that they are very concerned with protecting user privacy (probably due the recent Buzz privacy and Wi-Fi snooping mistakes), and while they are now offering SSL search it will not be made default.

Today it's 100% encrypted search and it is turned on by default
 
If this happens with branded searches, why would they ever pay? Searching for "southwest airlines" would have their site being first anyway.
 
I wonder if these would be blocked by Adblock? :D
If so, Google will probably be buying so many companies which develop such software.
 
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