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Google Shopping Question

Discussion in 'Adwords' started by infoemailandother, Sep 23, 2014.

  1. infoemailandother

    infoemailandother Newbie

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    I have advertised and managed a good amount of money on adwords but stuck on something with google shopping as its the first time on google shopping.


    We just launched an ecommerce site in a very expensive adwords cpc space (around $15 a click in normal adwords) that has google shopping as part of its search. Google shopping shows up 100% of the time for our general high volume search term.


    I can find our products in google shopping if I do "sitecolonoursitedotco" (I know I typed wrong but the forum thinks I am trying to post a link) . We have also optimized many of our products to show up more general search queries which google shopping shows up for (not part number x but more general like "red teacups") However even if I narrow the price to an exact band that our product would be in I still don't see our products.


    Last week we were in the wrong google shopping taxonomy and that is fixed. There could be something else we are marking up wrong but I can't figure it out.


    We are getting a fairly low amount of impressions and no clicks at all.


    So my question is what are the troubleshooting steps I should be taking to get this figured out.
     
  2. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

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    Are there any keywords you could target that do not prompt Google shopping to appear in the SERPs? If you believe Google Shopping is the issue, then try to run a separate ad with different keywords (I believe you can do this at the ad group level).