It is just a search suggestion within the SERPs, i heard they have been working on this for ages. May be rolled out for some percentage of users. Nice little twist, just waiting when adwords will start showing up within those too
Google split tests weird shit all the time. They are supposed to be testing 4 ad's at the top and none of the site for Adwords as well now. Haven't it though. The split testing only shows it to a small number and watches how they behave. If its like most tests, it won't end up getting rolled into Google longterm.
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