Google Search Traffic is going down

S

stilbonseo

Junior Member

Nov 18, 2021

104

13

• Apr 4, 2025

• #1

As an Expert SEO guy, I felt that Google search traffic is going down, while a big part of customers are going directly to e-commerce sites or social media sites, as these sites are now widespread. May share your opinion about this?

 

NeedMyLink

Elite Member

Jr. VIP

Nov 23, 2020

5,930

1,706

• Apr 4, 2025

• #2

Organic traffic drops because users go straight to Amazon, TikTok, or Reddit. Google’s pushing ads and zero-click results, cutting clicks. E-com needs social, influencers, and ads. Content sites should build direct audiences. SEO alone isn’t enough now.

 

FocusFocus

BANNED

Apr 16, 2022

294

166

• Apr 4, 2025

• #3

Google favors the big brands and big companies and the rest of us will keep dancing in Google SERPs.

 

hideath

Elite Member

Jun 16, 2019

6,620

7,370

• Apr 4, 2025

• #4

You don't just "feel" that,
Use any keyword research tool and compare the search volume of the targeted niche keywords,
From my part, I don't believe there's a critical decline in the search volume (if any) for most niches,

It's normal to have fewer overall searches for some of them, and more in others,
But there are always people looking for something else and other niches to invest in

 

sjmasku

Senior Member

Nov 13, 2022

865

310

• Apr 4, 2025

• #5

I also saw a drop in Google traffic after the recent Core update. Now, I'm focusing on driving more traffic from social media like TikTok and Instagram, it's proving to be a more effective strategy.

 

SEOWITCH

Power Member

Jr. VIP

Jun 5, 2020

708

121

• Apr 5, 2025

• #6

stilbonseo said:

As an Expert SEO guy, I felt that Google search traffic is going down, while a big part of customers are going directly to e-commerce sites or social media sites, as these sites are now widespread. May share your opinion about this?

Click to expand...

You made a valid point. These days, many people create their own brands and start promoting them on social media to generate leads and drive sales. Social media is becoming increasingly popular for brand promotion, while websites are often used to build credibility and showcase trust to end users.

It's like this: Leads (via social media) → Land on (your website).